Music Industry 101: Radio Basics

Resources to Help You Get Your Song Played on the Radio

What musician doesn't want to get their song played on the radio? Radio stations are always on the hunt for new music their listeners will love, so why not your music? The trick to having a successful radio promotion campaign is taking the time to understand how radio works and what makes a song radio-friendly. Before you embark on your radio promo journey, commit these radio basics and resources to memory. Click on any link to learn more.

The Basics of Radio Station Markets

Female radio DJ
Inti St Clair/Blend Images/Getty Images

Radio station markets are one of the first things you need to know about radio before you go about trying to place your songs there. Choosing the right markets for your music will only increase your odds of getting plays - and when you're getting started at radio, only targeting stations likely to give you the time of day will save you time and valuable resources. Find out about the different kinds of markets and what they mean to your promotion campaign.

The Difference Between Commercial and Non-Commercial Radio

Like radio markets, understanding the distinction between commercial and non-commerical radio is key to developing a successful radio promotion campaign. Find out what separates these styles of stations and which one might be the right choice for your music. More

Things You Should Know About Commercial Radio

Now that you know the difference between commerical and non-commercial radio, gather more insight. Commercial radio is a world of mystery to many musicians and independent record labels. In fact, commercial radio can seem downright inaccessible.

The trick to getting radio plays on the comm stations is understanding what makes them tick. Here are five things you should know about commercial radio that will make their world a little easier to understand - and that might help you get the plays you want.

Get Non-Commerical College Radio Plays

College radio is an indie musician and up and coming artist's best friend. These stations have playlist flexibility and a dedication to new music that just has no equal in the commercial radio world. Plus, making it big on college radio often attracts the attention of larger commercial radio stations, not to mention booking agents, bigger labels and more. Learn how to reach out to these crucial music partners and win their favor - and a spot in their heavy rotation.

Know What a Radio Playlist Is

If you want to promote to radio, then you've got to know the lingo. Playlist is going to be your new favorite word during your radio promotion campaign. Find out exactly what it means.

The Difference Between Release Dates and Add Dates

Radio stations are less concerned with release dates than they are with add dates. Find out the difference between these two parts of the release schedule and why this date will figure so prominently in your radio campaign.

Know What a Radio Promoter Is

Do you think you have what it takes to break a new artist on radio? Do you think you can spot a hit song and convince program directors to see it your way? Or would your band benefit from hiring a radio promoter? Learn more about the ins and outs of this music industry job and how you can get started in this field. More

Learn from Successful Radio Promoters

Just how do radio promoters convince program directors to play the songs they're working? In this interview, UK-based radio pluggers Ben Mainwaring and Terry Hollingsworth share some stories from the trenches about working records big and small and the challenges of standing out in the competitive radio crowd. More

How Can I Get My Song on the Radio?

Getting a radio play is a delicate balance of targeting the right stations with the right information at the right time. Learn about the factors you need to consider to give yourself the best shot at the playlist. More

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