Michelle Morgan discusses self-serve online marketing platforms and knowledge you need to help you understand the basics, develop and implement strategy, and optimize accounts to make a profit for the business you're advertising.
I've been in the PPC industry since 2010 and have had the great fortune of having a very wide background in PPC. I've worked at an in-house role as well as at an agency. I've work on lead generation and ecommerce accounts small and large across numerous verticals. I've used all the major, self-serve platforms including Google, Bing, Yahoo, Facebook, Twitter, and LinkedIn for search, social, and display advertising.
I graduated in 2010 from the University of Missouri with a Bachelors in Marketing from the Trulaske College of Business. Upon graduation, I landed a part-time gig doing PPC for a local company. Since then, I've learned in the world of real world experience and can safely say, I'm still learning something new every day about this constantly changing industry.
Advertising a business online is an amazing opportunity for any company. Learn to do it right, the first time.