10 Ways the Future of Media Will Be Decided

Technological breakthroughs. Job cuts. Personality-driven news. These are just some of the variety of factors that will shape media in the years to come. It's a certainty that media will change drastically. But it's impossible to know exactly how. Here are some of the trends to watch that will drive customer demand on what they want from media.

Using Drones in News Coverage

A photo of a drone n the air
News drones might someday be commonplace if questions about their use can be answered. Photo © Ethan Miller / Getty Images

Media companies are awaiting federal government approval to begin using drones. TV stations can park their expensive helicopters to get the same video using a drone. Aerial coverage of news events will become commonplace. But air space could become crowded with media-flown drones all hovering over a news scene.  More

Why Selfie Mentality Is Ruining Media

Selfies are fine for friendship, but don't let it invade your professional mentality. Photo © Westend61 / Getty Images

Some people in media are directing their focus more toward themselves, rather than the communities they should be covering. Reporters are putting themselves into their news stories to further their own ambitions and vanity. The public often suffers because their needs are forgotten. More

5 Media Jobs in Danger of Disappearing

A photo of a man standing with a large TV studio camera
TV studio cameras aren't becoming obsolete, but the people running them are endangered. Photo © ColorBlind Images / Getty Images

As technology changes, some long-time media jobs are no longer needed. Studio cameras are now robotic, operated either by remote control or through computer coding. That's just one job of many that will become endangered in the upcoming years. More

Why You Need to Get Young People Interested in News

A photo of a young couple looking at a newspaper while eating breakfast
Today's young adults are incredibly media savvy, so you have to make sure your news product will meet their demands. Photo © Ashley Gill / Getty Images

Many young adults never developed a habit of reading the morning newspaper or watching the evening national newscast from the TV networks. That doesn't mean they don't want information. But news providers have to go after this potential audience if they want to remain relevant. More

Why There's Less Local Content in Local Media

There are three reasons why you're probably disappointed with the amount of local programming from your local TV stations. Photo © Fabrice LEROUGE / Getty Images

Local media, like your hometown newspaper or TV station, can fill its pages or airtime with content from outside sources. It's faster and cheaper. That's why you may flip through the paper or watch a newscast and wonder why all of the stories seem to be from somewhere else. Unfortunately, many local stories go unreported because there's no one to pursue them. More

More Local News Can Save Your Newspaper or TV Station

A photo of a live news van with its satellite dish raised and its microwave mast extended
This live truck uses both a satellite dish and a tall microwave mast in order to get live coverage on the air. Photo © Mike Clarke / Getty Images

A struggling local newspaper or TV station can use local news as a tool to rebuild its fortunes. It takes an investment of money, manpower and other resources, but readers and viewers will notice that local coverage has increased. With so many other media outlets cutting back on local news, it's a great opportunity to build a unique brand identity.  More

Why We'll Need More Real News in the Future

A picture of a man looking at multiple TV screens
It is critical to make your media brand stand out in the sea of online sites. Photo © Blend Images / Dave and Les Jacobs / Getty Images

People are bombarded with information like never before. But much of it is of little value. That's why media companies that pursue news that matters to the communities they cover can set themselves up to be the leaders in the markets they cover. So much news is repetitive these days that original reporting stands out. More

How You Can Survive Troubling Times in TV, Radio and Print Media

TV is still a glamour business, but it is still faced with the same threats as other forms of traditional media. Photo © DreamPictures / Getty Images

TV, radio and print media all face challenges in the years ahead. That can make working in these fields risky. Today's media jobs may be obsolete. If you allow yourself to remain flexible and are willing to constantly learn new skills, you can survive the troubled times facing media and have a successful career. More

Danger Signs for Traditional Pay TV

A photo of three young adults watching TV on a tablet.
Cable and satellite TV companies are faced with viewers who can watch their favorite shows on mobile devices. Photo © Pamela Moore / Getty Images

In years past, having cable or satellite TV was a must, just like having water and electricity in your home. But a trend is developing among "cord cutters", who say they can easily live without cable or satellite because there are so many streaming TV options available and local channels remain available through an antenna. More

Why TV Networks and Local Stations May Go Separate Ways

TV has a dizzy array of choices, but broadcast networks and their affiliated stations have been the cornerstone of the industry for decades. Photo © Ian McKinnell / Getty Images

TV networks and their local affiliated stations have been joined together since the birth of television. But the future could look much different. Networks have sometimes been tempted to drop their affiliation agreements with local stations to go it alone, leaving local stations to operate as independents. That development would change the TV landscape forever. More