Media Planner / Buyer Skills

Media Planner
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When you're applying for jobs, there are certain skills that employers expect applicants for media planner and buyer jobs to have.

Here's a list of skills employers seek in the candidates they hire. Skills will vary based on the job for which you're applying, so also review our list of skills listed by job and type of skill.

Media Planner / Buyer Skills

A - D

  • Ad Campaigns
  • Adaptability
  • Analytics
  • Analyze Media Alternatives
  • Analyzing Ratings Data in Light of Target Demographics
  • Analyzing Viewer and User Patterns to Designate Ad Placement
  • Assertiveness
  • Assessing Ongoing Campaign Performance
  • Atlas DMT
  • Attention to Detail
  • Booking Time and Space Accurately
  • Brand Positioning
  • Brand Strategy
  • Business Storytelling
  • Client Relations
  • Client Services
  • Closing Media Deals
  • Collaborating With Creative and Account Teams on Campaigns
  • comScore Media Matrix
  • Communication
  • Conducting Competitive Analyses
  • Creating Insertion Orders Using Platforms like Advantage/Smartplus
  • Delegating to Media Assistants
  • Delivering Presentations
  • Demographics
  • Detecting Emerging Trends with Ratings that Might Supersede Longer Term Averages
  • Developing RFPs
  • Digital Media
  • Double Click DART

E - O

  • Establishing and Maintaining Contacts with Media Professionals
  • Facebook Marketplace
  • Facility with Campaign Management Software
  • Google Adwords
  • Google Analytics
  • Identifying Target Audiences for Ads
  • Implementing Tracking Codes
  • Interpreting Numerical Data
  • Interpersonal
  • Managing Campaign Budgets
  • Mathematical
  • Media Planning
  • Media Management
  • Meeting Deadlines
  • Microsoft Office
  • MRI
  • Multitasking
  • Navigating Bid Management Platforms
  • Negotiating Media Placement Deals
  • Nielsen NetView
  • Organizational

P - Z

  • Persuading Clients and Co-Workers Regarding the Viability of Plans
  • Planning
  • PowerPoint
  • PPC
  • Preparing Presentations
  • Preparing Schedules for Media
  • Presenting Plans to Internal and External Constituents
  • Prioritizing
  • Problem Solving Skills
  • Proofreading
  • Reconciling Billing
  • Relationship Building
  • Relationship Media Tools
  • Research
  • Resilience to Bounce Back From Plans Yielding Poor Results
  • Scheduling
  • SEO
  • Social Media
  • Story Telling
  • Supervising Media Assistants
  • Teamwork
  • Time Management
  • Training Media Assistants
  • Verbal Communication
  • Working Under Pressure
  • Writing Correspondence
  • Writing Reports on Media Activity

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