Marketing Major Skills List

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Here's a list of the skills that employers seek when hiring Marketing majors. Skills vary by job, so also review these skills lists for a variety of different occupations.

Highlight the skills you acquired during your studies, internships and jobs held during college in your cover letters, resume and job applications.

Marketing Major Skills

A - C

  • Accepting Constructive Criticism About Campaigns 
  • Analytical
  • Analyzing Consumer Demographics and Preferences
  • Applying Principle of Differentiation to Marketing Plans
  • Applying Principle of Segmentation to Marketing Cases
  • Applying Strategies for Targeting to Marketing Projects
  • Attention to Detail
  • Brainstorming Themes for Advertisements
  • Calculating Appropriate Retail Pricing For Products
  • Competitive Analysis
  • Composing Direct Marketing Communications
  • Conducting Market Research
  • Conducting Media Research
  • Conducting SWOT Analyses
  • Creating Messages to Position Products and Services in the Minds of Consumers
  • Creativity
  • Critical Thinking
  • Customer Service

D - M

  • Delegating Tasks
  • Developing Consumer Surveys
  • Developing Rapport with Clients
  • Devising Marketing Plans
  • Evaluating the Effectiveness of Advertising Campaigns
  • Evaluating the Validity of Research
  • Event Planning
  • Facilitating Focus Groups
  • Interviewing
  • Leadership
  • Leading Group Discussion
  • Microsoft Excel
  • Microsoft Word
  • Motivating Group Members
  • Multitasking

N - Q

  • Networking 
  • Note Taking
  • Organizational
  • Persistence
  • Persuasive
  • Pitching Marketing Plans to Groups
  • PowerPoint
  • Presentation
  • Promoting Events
  • Proposing New Products and Services
  • Providing Constructive Feedback

S - Z

  • Sales
  • Social Media Marketing
  • Solving Marketing Problems Using Qualitative Analysis
  • Solving Marketing Problems Using Quantitative Analysis
  • Statistical Analysis
  • Stress Management
  • Structuring Focus Groups
  • Teamwork
  • Test Marketing
  • Test Taking
  • Time Management
  • Verbal Communication
  • Writing Advertising Copy
  • Writing Executive Summaries
  • Writing Press Releases
  • Writing Research Papers

More Lists of Skills
Here’s a list of skills employers are looking for, including soft skills, general skills, and hard skills for a variety of different jobs..

Read More: How to Answer Interview Questions About Skills | What to Include in a Resume Skills Section | List of Skills Employers Seek in Job Applicants

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