Marketing Analyst Resume Example

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The following is an example of a resume for a marketing analyst position. Also, see below for a list of keywords to include in your resume.

Marketing Analyst Resume Example

Firstname Lastname
1 Smith St., Harrisburg, PA 17111
Phone: 555-555-5555

Work Experience

Market Intelligence Analyst, ABC Healthcare Systems, May 20XX - present

  • Thoroughly perform market research, analysis and reporting to assess overall impact of business opportunities, contributing to a 10% increase in company market value in the past five years 
  • Manage Market Intelligence team in development of quarterly presentation to Business Development senior management and stakeholders
  • Generate monthly reports tracking performance of implemented initiatives

Research Analyst Intern, ABC Healthcare Systems, June 20XX – May 20XX

  • Repeatedly recognized for strong leadership and mastery of market analysis strategies through fast-track promotions and selection for high-priority initiatives
  • Researched and identified markets for new products using internal database and other database software
  • Collaborated with other members of Market Intelligence team to develop presentations on analysis for management team, thereby developing teamwork skills and team analysis strategies

Public Relations Assistant, XYZ Broadcasting, January 20XX - June 20XX

  • Single-handedly provided support to top-level media executives
  • Completed expense reports and managed expense tracking for all executives
  • Developed initiative to streamline mail system to increase executives’ efficiency
  • Updated press lists and contact lists; conducted research for press releases and press kit mailers
  • Hired, trained and managed a staff of 5 interns


Master of Business Administration, Green University, 20XX
Bachelor of Arts, Computer Science, Gray College, 20XX
Magna Cum Laude


  • Experience with database software, spreadsheet software, order processing systems, and content management systems
  • Proficient in Korean

Use these keywords and keyword phrases when writing resumes and cover letters for marketing positions to help ensure your application gets noticed by hiring managers.

Marketing Keywords

A - D

  • A/B Testing
  • Analytics
  • B2B Marketing
  • B2C Marketing
  • Big Data
  • Bounce Rate
  • Branded Niche
  • Brand Extension
  • Brand Messages
  • Brand Storytelling
  • Competitive Analysis
  • Consumer Initiated Marketing
  • Consumption Metrics
  • Convergence Rate 
  • Conversion Rate Optimization
  • Cost Per Engagement
  • Creating Marketing Plans
  • Customer Acquisition 
  • Customer Analysis
  • Defining Value Propositions

E - M

  • Eloqua
  • Email Marketing
  • End-to-End Conversion Metric
  • Engagement Marketing
  • Enhancing Brand Association
  • Evaluating Advertising  Campaigns
  • Global Branding
  • Immersive Marketing
  • Improved Search Engine Rankings
  • Increasing Market Share
  • Integrated Marketing
  • Key Performance Indicators
  • Lead Generation Metrics
  • Marketing Automation
  • Marketing Dashboard 
  • Marketing Segmentation
  • Marketo
  • Market Research
  • Measuring Social Media Return on Investment
  • Mobile Marketing

N - R

  • Native Advertising
  • Negotiating Contracts at Favorable Rates
  • Outcome Profitability Metric
  • Percentage Growth in Website Traffic
  • Product Development
  • Programmatic Marketing
  • Qualitative Research
  • Quality Control
  • Quantitative Research
  • Real-time Marketing
  • Repairing a Damaged Reputation
  • Reputation Management
  • Revenue Diversity Metric
  • Revenue Growth
  • Rich Media Advertisements

S - Z

  • Sales Forecasting
  • Sales Growth
  • Sales Metrics
  • Search Personalization
  • Selecting Profitable Partners
  • Sharing Metrics
  • Snackable Content
  • SWOT Analysis
  • Targeting
  • Test Marketing
  • Traffic Rate
  • Unsubscribe Rate
  • User Engagement
  • User Generated Content
  • Viewability
  • Viral Marketing

Sample Resumes
Sample resumes, including chronological, functional, and mini, as well as templates for resume writing.

Sample Cover Letters
Cover letter samples for a variety of career fields and employment levels, including an internship cover letter sample, entry-level, targeted and email cover letters.

Please Note: Samples are provided for guidance only.

The provided information, including samples and examples, is not guaranteed for accuracy or legality. Letters and other correspondence should be edited to fit your personal situation.