Market Research Analyst Job Description, Salary and Skills

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Do you want to put your research and data analysis skills to work as a market research analyst? Here's helpful career information, including a brief job description, education and certification requirements, and salary information.

Also review a sample resume for a market research analyst.

Market Research Analyst Job Description

Market Research Analysts assess consumer preferences in order to help organizations decide how to shape, advertise and market their products and services.

Analysts utilize surveys, focus groups and interviews to gather data. They present their findings through charts, graphs, and other visual means to executives, and clients, to help them can make better informed decisions about product introductions, modifications and marketing campaigns. 

Market Research Analysts interpret the data they have collected and organize information into statistical tables and reports. Their analysis and research creates a visual of industry trends and evaluates competitors to help organizations predict how products and services will fare in the marketplace.

Many Market Research Analysts work for consulting firms which are hired on a contract basis. Others work directly for employers as part of the marketing team at consumer and product firms. 

Education Requirements

Typically, market research analysts have a bachelor's degree in one of the following - marketing, market research, statistics, computer science, math, social sciences, business administration, or communications.

While an MBA, or advanced education, is not required, it is desired for leadership positions. 

Certifications are voluntary, but strongly recommended, as they help demonstrate professional competency. The Marketing Research Association provides training and certification to those who qualify. 

Market Research Analyst Skills

Strong math and analytical skills are essential for market research analysts.

They should have a strong understanding of the industry they work in, and be comfortable speaking in front of strangers and presenting results to internal team members and management.

Here's a list of market research analyst skills for resumes, cover letters, job applications and interviews. Required skills will vary based on the job for which you're applying, so also review our list of skills listed by job and type of skill.

List of Skills

A - G

  • Ability to Build and Maintain Analytical Models
  • Analyze Consumer Demographics, Preferences, Needs, and Buying Habits
  • Analyze Data to Draw Both Qualitative and Quantitative Conclusions
  • Basic SQL Experience
  • Build Solid and Strategic Relationships With Business Leaders and Clients 
  • Convert Findings Into Written Reports
  • Design Research Methodology
  • Develop and Implement Sampling Plans
  • Develop Questionnaires and Discussion Guidelines
  • Devise and Evaluate Methods for Collecting Data (Surveys, Questionnaires, Opinion Polls)
  • Experience With Microsoft PowerPoint and Word
  • Experience with Statistical Software Platforms (SPSS, WinCross, SAS, Market Sight)
  • Familiar with Social Media, Online, and Mobile Research Techniques
  • Fast-Paced, Independent Thinker
  • Forecast Future Product and Buying Trends
  • Gather Consumer, Competitor, and Market Condition Data

H - M

  • Hands-On Experience with Strategy and Competitive Analysis
  • Help Determine Potential Markets, Product Demand, and Pricing
  • Help Market Products or Services
  • Maintain and Improve Reports to Answer Business Questions
  • Manage Multiple Projects with Quick Turnaround
  • Measure Effectiveness of Marketing Programs and Strategies
  • Monitor and Forecast Marketing and Sales Trends

N - S

  • Passionate and Knowledgeable of Strategic Analysis
  • Prepare and Present Results to Management and Clients
  • Present Research into Concise and Actionable Recommendations
  • Provide Actionable Research Results to Inform Key Business Decisions
  • Provide Industry Benchmarks
  • Sound Understanding of Statistical Concepts, Research Methods and Design
  • Strong Analytical and Critical Thinking 

T - Z

  • Translate Insights into Actions to Support Company Initiatives
  • Understand Data from Dimensional Models 
  • Use Statistical Software to Analyze Data
  • Work Well With All Levels of Management, Internal Staff, Clients, and Vendors
  • Working Knowledge of Tableau  

Market Research Analyst Salaries

According to the Bureau of Labor Statistics, Market Research Analysts earned an average of $60,300 in 2012. The bottom 10% earned $33,280 or less and the top 10% earned at least $113,500.

The following is an example of a resume for a market research analyst position. Also see below for a matching cover letter.

Quick Facts: Market Research Analyst (Occupational Outlook Handbook) | Research Assistant Skills 

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