Lorien Strydom

Lorien Strydom

Personal Finance, Investments, Fintech
Personal and Business Finance Writer
University of South Africa (UNISA)


  • Covers startups and small business finance and accounting for The Balance
  • Country manager for financial comparison website Financer.com in the U.S.
  • Freelance financial writer for more than 14 years covering topics such as investing, personal finance, and fintech
  • Owner/manager of JLT Creative, a South Africa-based content strategy and development firm


Lorien Strydom is a financial writer at The Balance and has been writing on personal finance topics for more than a decade.

With a strong background in finance and HR, she started her freelance writing career in 2007 and worked her way up as an expert writer on personal finance, investment, and fintech topics.

Lorien works as a financial writer, editor, blogger, and ghostwriter for various well-known brands worldwide. She is also the Country Manager for Financer.com and specializes in helping consumers in the U.S. make better decisions about their personal and business finances. During her career, Lorien has also owned and managed JLT Creative, a content strategy and development firm.

She is currently pursuing an LL.B degree from the University of South Africa and a financial degree from ICB.


Lorien is pursuing an LL.B (law) degree from the University of South Africa (UNISA).