LeBron James Internship

Online Content Development & Digital Sports Marketing Internships

Lebron James
Jason Miller / Stringer/Getty Images

There is certainly something to be said in learning from the best. This is one of the reasons we choose the schools we do and try to select mentors that we look up to and respect. As an extension of this thought process, it would be interesting to work for someone who is the best at what they do. I bet there are things that could be learned about goals and attitude, determination and perseverance, the ability to concentrate on and fine tune your skills no matter where you are in your career.

The experience can hold even greater impact when that superstar is someone as looked up to as LeBron James!

LeBron James has become a household word, not only in the United States but around the world. He has led his team, the Miami Heat, to consecutive NBA titles, been named the NBA Finals MVP twice, honored as the League’s Most Valuable Player four times, won two Olympic Gold Medals, and was named NBA Rookie of the Year. In addition, James has been named as one of the world's most influential athletes by Forbes Magazine. He has hosted the ESPY Awards and Saturday Night Live and has been featured in numerous books, magazines, and television commercials. LeBron is also a philanthropist and is an ongoing supporter of the Boys & Girls Club of America, the Children's Defense Fund, and ONEXONE, in addition to his own LeBron James Family Foundation. Surprisingly, he has accomplished all of this by the age of 28.


A chance to work as an intern on the LeBron James website is a great opportunity for students. The site focuses on several major categories including Lifestyle, Entertainment, and Sports. The Lifestyle section focused on Fashion, Food, Fans, and Dating while the Entertainment section focuses on Games, Music, Movies, Video, and the Web.

The Sports tab includes Highlights, Training Programs, and features articles on young up and coming “Ballers”. In addition, there is a section that focuses on LeBron and his ongoing activities and business ventures.

The site has internship openings in the spring, summer, and fall semesters for full-time students interested in online content development as well as digital sports marketing. Candidates must be available a minimum of 10 hours per week. Responsibilities would include maintaining both basketball and technology industry dossiers, researching trends in sports marketing and the sports marketplace, assisting the content development team at LeBronJames.com, and communicating and interacting with LeBron James fans around the world via blogs and other interactive media.


New York, Akron, and Miami

Basic qualifications include

  • Current enrollment at a 4 year college or university
  • Access to computer, phone and internet
  • The ability to work well in a team setting and the capacity to take and execute directions
  • Strong communications skills
  • Solid work ethic
  • Desire to learn and improve
  • Solid knowledge of both basketball and technology trends
  • Knowledge and proficiency in creating spreadsheets and detailed reports using Excel and Word
  • Familiarity with social media and blogging platforms including WordPress, Tumblr, Facebook, YouTube, and Twitter, among others
  • Proficient with the Abobe Creative Suite including Photoshop and InDesign

Other desired qualifications include

  • A basic knowledge of XHTML
  • Experience in marketing, ommunications, or journalism helpful
  • Knowledge of photography or videography helpful

How to apply

Applicants can apply by submitting a cover letter, resume or CV, and a 500 word plus writing sample outlining why they are the perfect person for this internship. Resumes and cover letters should be send to opportunities@lebronjames.com. Once granted an interview, applicants must provide a letter from their institution of learning showing that they are currently enrolled and in good standing at their school. All resumes and cover letters should be submitted in MS Word format.

No phone calls, Tweets, or Facebook Messages are acceptable.