Laura Lake has over 15 years of online and traditional marketing experience. Marketing is not her job or career, it's her passion. She serves as a marketing consultant that specializes in marketing strategies for small and medium sizes businesses. Laura helps companies in the development of their marketing strategy and plans, brand identity, social media strategy, public relations, digital marketing, search engine marketing and more.
You can also read more about Laura's current and past work on her Google Profile: Laura Lake.
Laura got her marketing chops the old fashioned way: She earned them. Through years of experience in the marketing industry, Laura has helped thousands of business owners and marketing professionals with her down-to-earth writing, consulting, and lectures. Her fresh perspective allows even small companies to benefit from marketing power without spending thousands of dollars.
Laura knows that a clearly articulated and widely embraced marketing vision and well thought out strategy usually makes the difference between companies that succeed and those that fail. Effective marketing raises your bottom line revenues, lowers customer acquisition cost, increases customer retention and profitability.
Her success in the marketing world comes from her understanding of the challenges company face. She is a sought-after consultant who helps companies commit the necessary time to research, marketing strategy and development.
Laura's analytical thinking paired with creative ability and know-how gives her the edge when it comes to successful marketing initiatives.
Laura's educational background is in accounting, which has proved beneficial in the marketing field. It only took her first ROI calculation to realize she was on the wrong side of the equation. She has earned many awards and certificates in the Marketing and Advertising arena.
Laura is also the author of Consumer Behavior for Dummies, that was released in 2009.
Whether you are seeking information on a marketing career or you own a large company, the marketing site at About.com will keep you informed with the latest resources. My goal is to help you succeed; doing that makes my job worth it.