The Art of Launching a Media Publication with Elizabeth Spiers of Everup

Elizabeth Spiers shares her insights into launching a successful publication.

The Art of Launching a Media Publication with Elizabeth Spiers of EverUp

Like launching any business, getting a new online publication off the ground and driving in a steady stream of audience, is a difficult feat. However, it's something of a specialty for Elizabeth Spiers, the founding editor of Gawker.com and now, CEO of Everup.

Everup is a brand new online publication dedicated to lifestyle design and related topics that cover all aspects of personal and professional development, with a focus on creativity, productivity, and wellness.

Featuring incredibly insightful and empowering weekly columns from James Altucher, Everup has launched with a talented roster of contributing writers and brand partnerships, with a refreshingly simple and easy-to-navigate layout.

In today's interview, Elizabeth's sharing with us about her experience in building successful online publications, including how her experiences have helped shape the launch of Everup.

Ryan: Tell me about what inspired you to launch Everup. You've been close with many publications over the years, why start your own again now?

Elizabeth: "I've done it before and it's gratifying to work on something for yourself and really have ownership of it." 

"I'm personally interested in all the things we cover on Everup and I think there's a great business opportunity. I also found the right partners for it, which is incredibly important, and the timing made sense for me personally."

Ryan: What would you say has been your biggest struggle as an entrepreneur?

Elizabeth: "In my last company [Dead Horse Media], one of my investors and I were not on the same page about growth. He wanted to keep headcount low (as in one editor per site), and I wanted to expand. I felt like we had to expand or the company wasn't going to work." 

"If you aren't on the same page with your partners and investors from day one about major strategic issues like that, you're in trouble."

Ryan: How do you manage to balance all of your priorities while launching a publication, writing a novel, teaching, and being a parent?

Elizabeth: "If you have a child, it really forces you to utilize your time well. You have to get a lot done, and you're paying someone for childcare, so there's not really any free time to go down internet rabbit holes or just screw around instead of working."

"That said, you need mental breaks. So like everyone else, I get coffee in the middle of the afternoon or take a walk around the block if I'm feeling drained. You also have to compartmentalize a bit and learn to say no to things that are going to be big time sucks, but aren't really necessary or useful to do. It's really important to protect your personal life. I try not to take evening meetings, so that I can come home and put my son to bed."

Ryan: What's the #1 most impactful piece of advice you would give to aspiring entrepreneurs?

Elizabeth: "You can't do everything yourself in a startup, so you need to be aware of your own weaknesses and hire the right people to execute for you in those areas."

"In the early stages, there's always a temptation to micromanage, but it's going to be very hard to build any momentum if you get bogged down in the details all the time. So, you have to know when to let go of something and let someone else handle it."

Ryan: Can you tell me more about the partnership launch strategy at Everup?

Elizabeth: "Microsoft was a great launch sponsor. In terms of getting them on board, Flavorpill Media has a good track record doing big executions for brands that include media buys, creative services and events."

"I've also had a strong track record at getting from-scratch, new properties off the ground and building on them.

We also had a really compelling vision for what Everup was going to be, and I think that's attractive to brands"

If you're interested in becoming more creative, productive, and healthy, check out Everup today.