balancebio

Kristen Rogers

expertise
Small Business Finance and Operations, SEO, Marketing
currently
Small Business Contributing Writer
education
University of Texas-San Antonio, San Antonio College

Highlights

  • Freelance writer for The Balance covering small business topics including business finance and entrepreneurship
  • Management experience with a Fortune 100 company, where she handled business-to-business sales with clients ranging from contractors to small business owners
  • Works as an SEO writer for an education company creating optimized lesson outlines for freelance writers
  • Prior experience as a web producer with an ABC-affiliate news station

Experience

Kristen works as a freelance writer for The Balance covering small business topics such as operations, financing, and freelancing. She also works as an SEO writer for an education company, where she creates SEO-based content outlines for freelance writers and has edited career-focused articles. She has a background in news media, communication, and business management.

Prior to becoming a writer, she worked as a web producer at a news station writing news articles, editing reporter packages, and growing social media channels. Working as a manager for a Fortune 100 company, she conducted business-to-business sales with clients ranging from contractors to small business owners. She supervised employees and managed inventory, as well as merchandising and promotional projects. 

During her career, Kristen has written and edited articles covering various topics, created promotional content, and helped to increase engagement for social media channels. She has gained strong knowledge of branding, digital marketing, and website development along the way.

Education

Kristen graduated cum laude with a bachelor's degree in communication from the University of Texas-San Antonio and an associate's degree in liberal arts at San Antonio College. She's earned several certificates and has gained strong knowledge in economics, digital marketing, web development, HTML, and business administration.