Justin Pritchard

  • Nationally recognized expert on personal finance, banking, and loans
  • Fee-only financial planner 
  • Has been writing for The Balance since 2003


Justin is a Certified Financial Planner with nearly two decades of experience writing about personal finance. He has been the banking and loans expert for The Balance/Dotdash since 2005. He started writing about stocks for About.com (now Dotdash) back in 2003.

Justin has worked for large financial firms and served in small credit unions, and he founded a fee-only financial planning practice, Approach Financial Planning in Montrose, Colorado.

Justin is the author of "The Everything Improve Your Credit Book" (March 2007) and is a ghostwriter for financial services clients. He has worked behind the scenes on several publications as a technical reviewer and editor. He has also been interviewed on banking topics by numerous online and print outlets, including The New York Times, Forbes, Bankrate, CUNA Home & Family Finance, Men's Health, U.S. News and World Report, HuffPost, and others.


Justin has an MBA from the University of Colorado. He completed the CFP® education program from The College for Financial Planning and passed the CFP® exam in 2009. He also has an M.S. in information systems and a bachelor's degree in Spanish literature and language from the University of Colorado.

About The Balance and Dotdash

The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Whether you’re looking to invest, buy a home, save for retirement, or achieve another financial goal, The Balance will answer your questions with straightforward personal financial advice.

The Balance is part of the Dotdash publishing family. For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the internet, according to comScore, and reach more than 30% of the U.S. population every month. Most recently, Dotdash was named Publisher of the year by Digiday, a leading industry publication.