Jessica Martel

Jessica Martel

Personal finance , Behavioral economics, Financial literacy, Women and money
Freelance Writer and Professional Researcher
University of Calgary


  • Has over 10 years of academic and professional writing and researching experience
  • Holds a MSc in Cognitive Research Psychology from the University of Calgary
  • Work has appeared on The Balance, Investopedia, Money Crashers, Money Under 30, Scotiabank, and more


Jessica Martel is a freelance writer and professional researcher with over 10 years of experience covering personal finance, behavioral economics, and financial literacy. Along with writing about crucial financial topics including budgeting for the performance marketing team at The Balance, Jessica has been published in Investopedia, Money Under 30, Money Crashers, Online U, and Scotiabank's financial program for Canadian newcomers, StartRight. She is fascinated by the psychology of money and what drives people to make important financial decisions. 


Jessica graduated from the University of Calgary with bachelor’s degree in communications and culture and psychology. She then went on to pursue her master's in cognitive research psychology at the University of Calgary.