Why Not Invest Time If You Don't Have Money To Start a Business?

Being Cash Strapped Shouldn't Stop You From Pursuing Your Dreams

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Starting a new business often takes a lot more time than it does money.  If you are short on cash (or even have no cash at all) to start a business, it should not stop you from taking the initial steps now that won’t cost you anything but time.

Write a mission statement.  Your mission statement is a great daily reminder to yourself about what it is you want to accomplish.  A good mission statement is short, clear, and should embrace your own core values.

  It should state who you are serving (your market), how you are serving them (your services or products), and what makes your business unique.

Write a business planThis is the most basic of all steps and one many people skip.  A business plan can help you map out your ideas and strategies and goals in a way that you can see the big picture and other people can understand your business.  This is particularly important because lenders often want to see two things:  a business plan and a feasibility study.

Conduct a feasibility study.  Feasibility studies are a great way to answer your own questions, and questions investors will have about your business.  For example, a marketing feasibility study looks at the market to assess competition, find niches, and will help you identify who might buy your products or services.  A technical feasibility study addresses how you will get your product to market (how your business will produce, store, deliver, and track its products or services.)  A financial feasibility study projects how much start-up capital is needed, sources of capital, returns on investment, and other financial considerations.

It looks at how much cash is needed, where it will come from, and how it will be spent.

The more you know about your own business needs upfront, the fewer problems you will have in raising capital and getting started when you are ready to launch.

If You Have A Small Amount of Cash

Cost: $10.  Buy a website domain.

Even if you don’t have the funds to develop a website just yet, grab a domain with your business name.   You don’t even have to pay for hosting to register a domain until you actually decide to build a website.  If you are planning to build a website right away, budget about $10 per month for webhosting (Dreamhost.com and GoDaddy.com are two reputable shared hosting companies to consider.)

Cost: $25.  Get business cards.  Vistaprint.com is one of many online printing companies that offer cheap rates for customer business cards.

Cost: $5.  Need a logo? Help writing a mission statement?  Try fiverr.com.  This is a free website that allows people to offer a wide array of services for only five bucks.  Writers, web designers, social networkers, graphic artists, and many other creative professionals offer services here hoping to gain exposure and new business.  It is a great place to get affordable help with many basic business needs or to try out another companies’ services before spending more money with them. 

Cost:  $50.  Buy self-help books. If you don’t have money to talk to a business lawyer, buy self-help books.  Nolo and “For Dummies” books are a great way to get step-by-step instructions on how to set up nonprofit organizations, corporations, social networks, your own website – and help you understand just about everything there is to know about starting a business.

Cost:  Free.  Find a mentor.  If you are new to business, rely on the expertise of a business mentor.  A mentor won’t tell you what to do, but will help you think through your own problems and offer guidance to help you avoid future problems. The Small Business Administration is a great place to find a free business mentor. 

Cost:  Varies.  Register your business name.  No matter where you plan to do business you will need to register or license your business with your state, county, and/or local municipality.  If you are going to use a fictitious business name (sometimes referred to as “Doing Business As” or “DBA”) you may need to run an ad in a newspaper for a certain number of weeks before you can use the name. 

FreeEducate yourself about business. Take online courses to help you learn about business.

  https://www.edx.org offers free business courses from MIT, Harvard, Berklee and many other higher institutions.

FreeStart building social networks immediatelyFacebook, Google+, Twitter, and Pinterest are the staples of most business owners today.

Open a Business Bank Account.   This may cost more than $100 depending upon how much your bank requires as an initial deposit.  Connect the account to PayPal or a payment gateway if you are starting an e-store or collecting money online.  If you operate as a sole proprietorship, you can collect funds into your personal bank account, but that lends the appearance your business is small or even unstable.  Whenever possible, it is always better to have a separate business account for checking and savings.