10 Ideas for Retail Store Trainings (Meetings)

Make Your Meetings Worth the Investment You Are Making as an Owner

The most important thing to consider is the difference between a meeting and a training session. Do not let yourself get bogged down in meetings. Meetings are about communication. Instead, hold a training session. Training focuses on a change in behavior of your staff. Meetings focus on a change in attitude. And remember this, training without a change in behavior of the employees is as useless as a parachute that opens on the first bounce. 

​So while you will read the term "meeting" used in this article, just insert training when you do. While they are not interchangeable ideas, the words often get used that way. The focus for you is on training. You are one person and you need a team to meet your retail goals. Whether in sales or customer experience or any topic you want to discuss in retail, it is the employee who is the make or break person for you. It is their behavior that will grow your business or slow your business

​Here are 10 great topics to consider when training your employees. They focus on ideas that either make your store money or save your store money. There are detailed articles linked for each topic to help you prepare. Spend some time preparing your training session in advance. Don't wing it. There is no value in doing training unless there is a change in behavior. (Yes, said that twice.) And once you have your training, follow up and check to see if they are doing it on the sales floor. Inspect what you expect. 

Refunds and Returns

Handling Returns
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Can your staff spot fraudulent refunds? Do they know how to turn a return into a sale? Lots of money is lost do to lack of training in this area. 

Technology Will Ruin Retail

Tech will ruin retail

It's true. Even though technology has brought us many exciting opportunities, it has also brought us many distractions. Do you have a policy in your store? Or are you just trusting the employees to "do right?" Make sure your employees are focused on customer experience and not their mobile devices.  More

Retail Selling Skiils

retail selling skills
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The most important skill your people need is selling. After all selling is service and service is selling. This article will actually give you several meeting topics. In fact, I would recommend that selling and selling skills make up at least 50% of all of your meeting agendas. It's the key to your business growing.  More

Basic Safety

safety in the workplace
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The key to accident prevention in retail begins with awareness of basic safety. It's also a great topic for the next staff meeting! While many things seem like common sense, don't leave the safety of your employees to chance.  More


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The store meeting is an excellent time to review the retailer's shoplifting policies and procedures for reporting store theft and ways each employee can prevent shoplifting. More

The Tie-Down in Selling

Tie Down
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Getting customer agreement with your sales pitch is paramount to them saying yes when you ask them to buy.  Here is a terrific sales technique that is easy to learn and train in a staff meeting.  More

5 Community Involvement Tips for Retailers

Community Involvement Retail
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Getting your people involved with the local community is a great way to build brand recognition and loyalty for something more than a low price. What can your employees do and how can you engage them in this idea.  More

5 Marks of a Great Sales Event

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Ever run a sales event in your store and it not do well? Isn't it even more frustrating when it is an event you ran successfully before? There are some key components to making a great sales event in your store. In fact, in studying what works in retail, here are five marks of a great sales event (in no particular order.)  More

Customer Experience


Customers are not interested in service anymore - they want an experience in our stores. This change in shopping behavior is paramount for your employees to understand if you want to survive the battle with online retailers.  More

The Problem is not the Problem

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When a problem arises for a customer how we handle it can make all the difference between meeting expectations (which are usually very low of you) and exceeding them. And when customers expectations are exceeded, they tell others. And when they tell others, our advertising costs go down - win win.  More


Roleplay in Retail
Matthew Hudson

While this last idea is not a topic for your next meeting, it is a foundation for every meeting or training session you conduct in your store. If you are not using role-play in your stores, you are leaving money on the table - it's that simple.  More

Effective Retail Sales Training

One of the biggest issues with any retail training session is that it can quickly become a meeting. And meetings do not change behavior. So instead of planning a meeting, do a training session.