How to Write an Effective Business Article

Getting the Most from Your Article Marketing Efforts

Business articles are an effective marketing tool
Business articles are an effective marketing tool. Carl Pendle | Getty Images

Article writing is an effective form of marketing your business, if done correctly. It’s another great tool to use to build a powerful online presence.

The pros to article marketing include:

  1. It's free. Website owners and online media are desperate for content and are willing to post your unique, quality-written, relevant article on their sites.
  2. It gets you in front of other people's market. Having your content appear on other websites gets new eyes on your business.
  1. It builds credibility. Having your material show up on other owners' sites suggests that you're an expert.
  2. You might get paid. Some blogs and online magazines will pay you to post your article.


Basic Tips for Writing a Business Article

The first tip to remember when learning how to write an article is it must be a good article.  People go online for information, and if you can deliver it to them, they'll want to know more about you. So focus on bringing value to your readers. Deliver information in a way that allows readers to visualize the outcome and take action on your ideas. Find a unique angle, a good hook, and develop a conversation with your reader.

Write articles in conversation mode. Connect with the conversation that is already running in your reader's mind. Complete every thought for your prospect. Build trust and respect with your readers. Get in touch with their passion.

Be able to pass the “so what” test.

Why should people care about what you're saying? Your article should pass the "so what" test. A good example: Why should you care about writing a good article? (so what?) Because with a good article you can increase your reach, credibility and therefore sales.

Every word has to earn its keep, especially your headlines.

The language can’t be boring and stiff. You aren’t trying to win awards, you are trying to make money. Keep it exciting, short and to the point.

Keep it simple. Write in a simple language. You want your articles to be full of information and content, but in a language that the average person can understand.

Use "you." Your high school English teacher told you not to write using "you", but in marketing, the most important word is "you." Remember, you want people to connect personally with what you're saying. Appear at all times as if you are on the readers' side. You are their advocate.

Be organized. Your article should flow and be easy to consume. Many online readers are scanners, which means long text can send them away. Instead, use paragraph breaks, bold, numbers, or lists to break up the content into easy to digest chunks.

Article Writing and Search Engines

Google's Panda update changed the effectiveness and ease of article marketing. Websites are penalized for poor quality or irrelevant content. In many cases, site owners will put no-follow attributes around your links telling Google to not pay attention to the link, thereby eliminating the SEO benefit for you. However, that doesn't mean article marketing is no longer effective.

As already mentioned, articles can increase your reach and credibility. As a result, it doesn't hurt to have SEO in the back of your mind when doing article marketing.

Integrate key words in your article writing, but always write for the human reader first. If an article is stuffed with keywords, but has no HUMAN interest, it’s useless.

Effective article marketing with search engines in mind requires a few good keywords and key phrases. These words and phrases should be relevant to the topic, and the article context. These keywords and key phrases must appear seamlessly in the article, and not disrupt the natural flow of the content.

Don't have the Time or Ability to Write?

Articles written by you are always going to be the most genuine and authentic, but if you're strapped for time or don't feel the quality of your writing is good enough, you have a few options.

1) Buy and rewrite private label right (PLR) content. PLR can be a great way to get ideas and a place to start.

2) Hire a writer.

3) Hire an editor to fix your writing. This can be cheaper than hiring a writer, while still keeping your authentic voice.

Getting Started with Article Marketing

Don’t think you can write? Yes, you can. The most important step to article writing is to get started.

Grab a piece of paper or get in front of your computer. Pick a topic. List the major points you want to cover on the topic. Then fill in the points with key concepts.

Learning how to write an article is not difficult, and when you consider the benefits it can offer your home business, it's well worth learning.