How to Write a Value Proposition Letter With Examples
What is a value proposition when you're job hunting? In the business world, a value proposition is a summary of why a consumer should buy a company’s product. In a job search, a value proposition is a summary of why an employer should hire a job seeker.
A value proposition letter is a brief statement written by a job seeker to a recruiter or hiring manager. The statement concisely explains what makes the job seeker a unique job candidate (including skills, strengths, and accomplishments), and how he or she will add value to a company.
A job seeker can use his or her value proposition throughout the job search. For example, one can use it as one’s resume summary statement, or use it to answer particular interview questions that ask you to define yourself as a job seeker (such as “tell me about yourself” and “how are you different from the competition?”).
Writing and sending out a value proposition letter to prospective employers is a great way to demonstrate what makes you a unique candidate, and how you can add value to a company.
How to Write a Value Proposition Letter
Here are tips on how to write a strong value proposition letter that will get you noticed.
Start Brainstorming – Make a list of the key skills, experiences, and accomplishments that make you a valuable and unique job candidate. Ask friends and colleagues what they see as your greatest skills and strengths. Look at reference letters and evaluations from past employers to see what skills and strengths people tend to notice in you.
From this list, select a few key skills, experiences, or accomplishments that best relate to your target position.
Use Values – Employers want to know what tangible results they will get by hiring you. A great way to demonstrate how you can add value to a company is to include numbers in your letter.
Numerical values offer concrete evidence of your skills and accomplishments.
Focus on the Present – Unlike a resume, a value proposition letter should not focus on the past. Tell employers what you can do for them, not what you’ve done for others. Using present tense rather than past tense is a great way to stay focused on the present, and look towards the future.
Individualize your Letter – Be sure to tailor each value proposition letter to fit the particular company and job position. Make sure your letter addresses what the particular employer wants, and what you have to offer them.
Include a Link – Consider including in your letter a link to a blog, LinkedIn page, or other URL that contains your resume. This will allow an interested employer to access more information about you.
Be Concise – Your letter should be no longer than 100 -150 words. Use bullet points to highlight three or four of the key reasons why you are a unique and valuable job candidate. Each bullet point should be no longer than two lines. Place the strongest bullet point at the top of the letter.
Be Bold – Bold particularly strong words or phrases to catch the employer’s eye.
Format – Value proposition letters should be typed in a simple, legible font (something like Times New Roman, size 12).
Use simple circular or square bullet points – don’t get too fancy.
Tips for Sending Value Proposition Letters
Some job seekers send value proposition letters in place of longer cover letters (however, do not do this if an employer asks specifically for a cover letter).
Other job seekers mail value proposition letters to companies for which they would like to work, as part of a targeted direct mail campaign. Even if a company does not list a job opening that fits your skills, a strong value proposition letter may lead the employer to keep you in mind for a later job opening.
Sometimes, employers even create jobs for particularly strong candidates. Follow up your letter with a phone call, particularly for the companies in which you are most interested.
If you do decide to mail your letters to companies, be sure to print the letter on good stationary, and sign your letter in ink.
Sample Value Proposition Letters
Value Proposition Letter Example #1
4321 East Street
Boulder, CO 80302
ABC Health Systems
1234 West Street
Denver, CO 80218
Dear Ms. Smith,
Are you looking for an experienced, analytics-driven leader capable of developing and managing your online marketing campaigns while generating revenue?
My skills as a Social Media Manager will enhance your reputation as an accessible, customer-friendly company, thereby increasing customers and revenue.
Here are some of the high-level achievements I can bring to ABC Health Systems within one year:
- Increase brand awareness by 20%
- Increase in web page viewers and Facebook and Twitter followers by 35%
- Cut online marketing budget by 10%
I can bring to your company over ten years of experience successfully developing online brands. I have included my resume and will call next week to discuss the opportunities I can bring to your company. Thank you.
Your Signature (hard copy letter)
Social Media Manager
XYZ PR Firm
Value Proposition Letter Example #2
Here is an example of a cold call / direct mail value proposition letter that is sent by a job seeker to a company where he or she would like to work. This letter itemizes the value the candidate offers the organization.
4321 East Street
Baltimore, MD 21228
Chief Talent Office
1234 West Street
Philadelphia, PA 17140
Dear Mr. Basil,
Are you looking for an experienced leader capable of meeting all your hiring requirements while saving you money by improving efficiencies?
As a Director of Recruiting with over ten years of experience, I will successfully hire ideal candidates for positions in every department through cost-efficient best practices and advertising strategies.
As the Director of Recruiting, I will achieve the following results for XYZ Consulting:
- Increase retention rate of hire employees by 20%
- Reduce recruiting budget by 10%
- Implement online applicant tracking system to increase efficiency
As an innovative new startup company, you will benefit from a similarly innovative, experienced leader. I will call next week to discuss the opportunities I can bring to your company. Thank you.
Director of Recruiting
ABC IT Company