How Conclude an Article

So, you need a succinct news article conclusion, but your brain's just not coming through for you? We have a hard time writing conclusions, too. By the time members of our team get to wrapping up an article, their brains are fresh out of snappy prose. Have no fear! We came up with this list of 17 kinds of conclusions. Bookmark this list and keep it handy for next time your brain runs out of fresh copy!

Reiterate the Main Point

Writing news article and other conclusions.
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It is the most straightforward way to wrap things up. Simply reiterate your main point with slightly different verbiage. It may not be very creative, but it works. Bonus points for strong words and imagery!

Summarize Succinctly

Summarizing is different than reiterating. Instead of focusing on the main point, a summary would wrap up with a quick revisit of your document's body text

Answer the "And...?" or "So What?" Question

Have you ever read anything, got to the end, and thought "And? So?" Answer that question! What is the "So What?" of your article? What is the natural next step? What is the outcome of your document?

Send the Reader in a New Direction

If your article, essay or blog post is pretty complete and doesn't need a "so what?" or a reiteration, consider sending the reader in a new direction. It works well for blog posts. For example, we could end a blog post similar to this article by saying something along the lines of "Of course, your article is useless without a strong introduction. What are some of your best practices when it comes to introductions?"

Issue a Challenge

Spur your reader on by challenging them in some way. Invite them to prove or disprove your point, or to think about the information you presented in a new and innovative way. If they can comment or send a letter to the editor or an op-ed piece, tell them how.

Mention or Point to the Future

This one tends to be easy. For example, if you were writing an article about increasing your freelance writing rates, you could ask the reader to consider the benefits of doing so, such as more savings, fewer work hours, etc. It mentally places your reader in the future with your article in mind, making it more likely he'll use the information or re-visit your publication.

Make a New Connection

Ask the reader to consider new information or a new connection brought on by your article. Connect your article to the bigger picture.

Wrap Up a Scenario

If you opened your document with a scenario, story or vignette, revisit it. It works well for many types of articles and tends to personalize and add interest to heavy information.

Circle Back

It is similar to the above. Circle back to your opener or introduction. For example, let's say you opened an essay on the Gettysburg address with a quote from Lincoln. You could circle back by saying something like "That quote from Lincoln was from his deathbed!" which presses some drama and context on the reader.

End With a Quote

Many writers are partial to pithy quotes. If you can find one that supports your article or essay, feel free to use it--as long as you attribute it properly. We don't want to violate any copyrights, do we?!

Present a Solution

If your article focuses on a problem, use your conclusion to point the reader to a good solution. It works well for political, sociological or similar rants (er, "op-eds").

End With Further Reading

If your prose is limited by a word count, offer your reader further resources to continue learning about the subject at hand.

Suggest an Action

It is similar to issuing a challenge but more concrete. For those who write online, this may come in the form of asking the reader to click to your other pieces or visit your bio for more of your work.

Point to the Great Things

This conclusion works well for pieces meant to be persuasive or to provide a solution or challenge. It entails pointing out the great things that will happen to the reader if they accept and act upon your point of view.

Get Rhetorical

Ask a rhetorical question. For example: "It's up to you: Do you want to write great conclusions, or don't you?"

Refer to a Larger Context

Place your article, essay, blog post or ebook within a larger context. For example, since we're writing about conclusions for a site targeting freelance writers, we could choose to connect the ability to write conclusions to the career in general by saying something like "Your clients will appreciate the skill that you have in wrapping up copy, and will hire you again and again."

Switch Gears

Switch gears, and approach the other side of an argument. For example, we could conclude an article about writer's rates by saying something like "Of course, some writers prefer to be hobbyists, and that's perfectly fine, too."