How to Start an Online Store

The Complete Step-by-Step Beginners Guide To Starting Your Online Business

How to Start an Online Store
How to Start an Online Store.

Ecommerce is all the rage right now. From books and music to real estate and automobiles... everything can be bought with the click of a button. With the online space making robust growth, ecommerce has been attracting the attention of entrepreneurs both new and old. To foray into ecommerce and take advantage of limitless opportunities, one first has to step up an online store. And that is what attracted me to the title of this book.

Content

Treat this as a book that handholds you into starting your own online store. It starts with concepts: what is ecommerce, determining what you want to sell, what is your market, your requirements to set up shop and putting in place your aims and key focus areas.

Once you have this figured out, you can move on to the next step of building your ecommerce business. Give it a name, register your domain name, set up email, incorporate a company and get a bank account. The authors also advise on building the brand of the online store. For an online business, the most important aspect is the website, and the ease of navigating through it. The website’s design, appeal, and user-friendliness become the biggest draws. Also important is the payment process and how simple, secure, and quick it is for customers. There is also a guide on launching the site, and allocation of capital.

Next, the authors teach readers how to monitor traffic while steadily increasing it, and building marketing through social media.

The chapter on ‘Converting and Maximizing Your Revenue’ is interesting. All entrepreneurs need to rake in the moolah, and the authors attempt to help readers to maximize sales.

Author(s)

Jonathan Eldridge and Robert Bustamante use their keen interest in the ecommerce space, scores of case studies, and years of experience to write this self-help book.

Pros

The USP of this book is that it sheds all manners of jargon. It keeps it simple, and engages the reader. Written in an easy style, readers would not find the book and its contents intimidating. It is almost like a close friend giving guidance and useful tips on setting up an online store.The book is a step-by-step guide for the readers. It outlines the necessary steps to set up an online shop, and also devotes crucial attention to important aspects of online business such as revenue maximization and monitoring traffic.

Cons

It would have been useful if the authors had devoted a chapter on various challenges that could crop up in the later stages of the business. That's because, this book ends too abruptly with the setting up stage.

Conclusion

This book is for beginners, who are often intimidated by the rigmarole required to start an online store. It becomes a handy guide for all those who wanted to start online businesses, but did not know how. From setting up email and bank account to envisaging and designing a unique logo to monitoring on-site SEO, this book has it all and more. It's recommended for ecommerce enthusiasts and people looking to venture into the online business space.

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