How to Start a Mobile Veterinary Clinic
Mobile veterinary clinics have become increasingly popular due to strong demand from pet owners seeking the convenience of at-home animal services. Additionally, veterinarians are finding that this type of veterinary treatment center is much more affordable to open and operate than a stationary clinic.
A 2009 article in Veterinary Practice News found that the cost of starting a stationary small animal clinic (including most standard equipment) was approximately $1,000,000.
A mobile clinic’s start up cost came in at a much more affordable $250,000. Obviously, the specific items of equipment added to the vehicle has a bearing on the total expense, but the mobile option can be very attractive due to savings on overhead costs such as rent or property taxes.
Here are some guidelines if you are a veterinarian looking to establish a mobile veterinary practice:
Mobile practitioners must, of course, be licensed veterinarians in the state where they practice medicine. The regulations governing the operation of mobile veterinary clinics vary widely from one state to the next. Specific state rules and regulations can be researched on the American Association of Mobile Veterinary Practitioners website. Be sure to obtain all necessary insurance, licenses, permits, or other official paperwork before operating a mobile clinic.
Mobile Vehicle & Equipment
Mobile Veterinary clinics utilize a motor vehicle equipped with special medical and surgical equipment to make house or farm calls.
A variety of manufacturers make 18 to 30-foot vehicles (vans or trailers) that can be specially equipped for use as veterinary mobile units. Cost varies widely based on the specific equipment that is added, but as mentioned previously the total cost of vehicle and equipment averages about $250,000.
Most mobile vets employ a veterinary technician to travel with them. The vet tech can provide assistance with medical procedures, answer client calls, and schedule appointments. You should be sure to find someone that is reliable, professional, and comfortable working in the mobile environment.
Define a Service Area
The next step is to define a specific area within which you will travel to provide veterinary services. You may offer services to an entire town, or choose to focus on a certain portion of a large city or metropolitan area. Some vets rotate their mobile appointments so that they can conveniently service different areas without long commutes during the work day.
Mobile vets may benefit from planning visits to community centers, apartment complexes, animal shelters, office complexes, or assisted living centers so that they can service multiple clients in a single location. This option will save time and minimize travel costs.
Coordinate With a Stationary Clinic
Many states require mobile practitioners to coordinate with a local stationary clinic so that animals requiring emergency care, hospitalization, or surgery can be referred when such services are deemed necessary.
Your mobile clinic may also receive reciprocal referrals from the stationary clinic, as they may have clients that are unable to travel easily, have a large number of animals requiring on-site care, or simply desire the convenience of at-home service.
Price Your Services
Most mobile veterinarians charge a house call fee on top of the normal costs of veterinary care. A survey conducted by LaBoit, a manufacturer of veterinary vehicles, found that this house call fee is usually about $50. The vet adds normal exam and treatment fees to this amount. The LaBoit survey estimated that the cost of running a mobile clinic is about $300 per day (all inclusive), which should be far exceeded by revenues from veterinary appointments.
The mobile veterinary vehicle itself is the best form of advertising, as it is basically a billboard for your services as you drive through your local route.
The contact information and logos should be clearly visible on both sides of the vehicle. Mobile clinics can also benefit from having a website, a phone book ad, social media pages, and media coverage in local publications. It is also a good idea to leave flyers or business cards at dog parks, pet stores, and other areas where animal owners tend to congregate.
Mobile vets have the option of joining the American Association of Mobile Veterinary Practitioners (AAMVP), which offers a searchable “Find a Mobile Practitioner” database to the public. This is a great way to advertise, and also serves as a professional networking resource.
Another great way to promote your services is by networking with other providers of at-home animal services such as mobile dog groomers, pet sitters, and pooper scooper businesses. Reciprocal referrals can be a great way to grow business for all parties concerned, as clients who already use such services are very likely to consider additional options.