How to Promote Your Business with Snapchat

Snapchat business marketing
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Have you heard about Snapchat?

As with most social media marketing platforms (excluding LinkedIn) Snapchat initially started as a platform for teenagers and younger kids; but it's quickly becoming a platform used by businesses and influencers as another method to reach their audience and drive website traffic and sales.

Founded in 2011 by Evan Spiegel, Bobby Murphy, and Frank Reginald Brown IV at Stanford University, Snapchat is one of the fastest growing social media platforms in the world.

As a cutting-edge video and photo-sharing application (“app”), it has gained over five million users – most of whom are attracted by its “snap” feature, i.e., private and/or public viewing of your uploads (and any additional text or images) lasts for 24 hours. After which, they disappear.

See Also: 5 Ways to Drive More Traffic and Sales Using Images in Your Marketing

Snapchat's metrics and analytics are truly impressive. For example:

  • Six billion sent videos per day as of November 2015.
  • Over seven billion daily video views as of early 2016.
  • Snapchat Stories content viewed at a rate of 500 million times per day.
  • An estimated market valuation of $10-20 billion USD.
  • 60% of 13 to 34-year-old American smartphone users are “Snapchatters”.

No wonder that, when it comes to traffic generation, it is frequently mentioned in the same breath as Facebook, Twitter, Instagram, and Pinterest.

Using Snapchat to Get More Website Traffic

If you post regular blog content or maintain blogs for other people, you cannot go wrong with Snapchat.

  For example, consider promoting your latest articles with short videos where you talk about your inspirations and the development of your ideas. Show viewers the final results, especially if you have striking visual elements.

See Also: 5 Simple and Easy Ways to Get Massive Amounts of Website Traffic

Attract Attention for Upcoming Events

Artists (dance, film, theater, music, paintings, etc.) can post “teasers” about behind the scenes creative development to entice people to follow them. Snapshots of your preparation are ideal in the Snapchat traffic formula, and if you want to build up an extended story over several days, Stories is the right way to do it. It will create “buzz” and make visitors excited about your activities.

The time-limited nature of Snapchat operation also adds urgency to any marketing efforts you want to attach to your traffic generation efforts.

See Also: 7 Guaranteed Ways to Make People Love Your Business Brand

Personality and Authenticity in Your Marketing

Whereas other popular platforms let you photoshop and airbrush your persona, Snapchat is meant to give viewers a more real-time, authentic peak into your life. When managed correctly, it allows you to better connect with audiences that are better disposed to consume and appreciate your message.

In this age of political cynicism and impersonal consumerism, Snapchat is arguably one of the few technological giants that give people what they want. Being real makes visitors and prospects feel closer to you, adds a better sense of commonality, and motivates them to follow your videos on a daily basis.

See Also: 7 Reasons Influencer Marketing is so Powerful

Snapchat Geofilters to the Rescue!

If you are a starving artist looking for that big break, Snapchat is for you! Community-based artists and designers are encouraged to use its geofilters to draw in traffic. Free of corporate brands that risk drowning out small entrepreneurs, Community Geofilters can help expose your immediate environment (city, neighborhood, school, local landmarks, etc.) and by extension your name on the scene.

On the business side, Snapchat offers On-Demand Geofilters for purchase. Companies, as well as individuals alike, can purchase On-Demand Geofilters for their event, product, or specific location. Brand logos and trademarks are permitted.

See Also: 5 Ways to Grow Your Audience and Make More Money Online

Final Thoughts on Promoting Your Business with Snapchat

Snapchat is at the vanguard of photo and video marketing for traffic generation.

Young millennials (“Generation Y”) – the generation of Occupy Wall Street, smart apps and Grand Theft Auto – are naturally attracted to it. However, its appeal goes beyond specific age demographics.

At the same time, the Who's Who of Corporate America are slowly embracing Snapchat for traffic and branding purposes. They want to take advantage of mobile video to create vertical content, reach massive and passionate new audiences, and, in their own words, offer “intimacy at scale”.

A winning scenario no matter how you look at it.

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