How to Start a New Restaurant

All The Big Steps You Need to Take to Open a New Restaurant

80491563.jpg
Juice Images / Cultura / Getty Images

Opening a new restaurant can seem daunting at first. There are some any different things to consider, from choosing the right location and finding financing to selecting the right name and buying equipment. To help you get started, here is a guide to for how to open a new restaurant. 

Getting Started: Concept, Location, and Name 

The first step in opening a new restaurant is deciding what type of restaurant it is going to be.

Are you looking at opening a high-end fine dining restaurant? A casual diner? Do you have a specific type of cuisine you plan to serve, such as Italian, French or Indian? Perhaps you want to specialize in one area, like a microbrewery and pub. Before you move onto step two you first need to define what kind of restaurant you want to open.

Location, location, location. It can make or break a restaurant. Before you run and sign a lease for your restaurant location, do your homework. Is the restaurant location in a busy area, with plenty of foot traffic? If not, is there enough parking? Have ten other restaurants come and gone in the same spot? (warning bells should be loud and clear if that is the case.)

Probably the most fun step in opening a new restaurant. Select a restaurant name that means something. It can be a reflection of your theme or location. i.e. An Italian restaurant called Giovanni’s or it can be called after the owner, such as Paula Deen’s Savannah Restaurant, The Lady & Son’s.

Write a Restaurant Business Plan for Financing 

There are two important reasons you need a restaurant business plan. 1. It helps you see big fat problems in your restaurant plan, like not a big enough population base or a bad location. And 2. No bank in their right mind will finance you without one.

This is the step that stops most people from actually opening their own restaurant.

Financing. Although it is increasingly harder to get financing for a restaurant, it is not impossible. Between banks, small business agencies and private investors, financing is possible. But you need to show up to your interview prepared and professional, showing potential investors that you know what you are doing.

Many licenses and permits take several weeks, even months to be approved. So as soon as you know you are good to go with your financing, you should start filling the paperwork. Common licenses and permits for restaurants, regardless of the state include liquor licenses, sign permits and workers compensation.

Design the Restaurant

A rule of thumb about designing a restaurant is that you never have as much space as your first think. Even the most cavernous of spaces quickly fill up when you start adding commercial kitchens, walk-in refrigerators, a bar, restrooms and waiting area. The design of a restaurant should be a balance between aesthetics and seating capacity, always keeping practicality in mind. Choosing the right color for your restaurant will help you establish a strong brand and establish a welcoming abience for customers. 

Menus, Equipement and Staff 

A well-written restaurant menu should be both descriptive easy to read and have a clear, uncluttered layout.

A few things to avoid on a restaurant menu include clip art and too many disclaimers.

Once you have your restaurant design down, you can start purchasing commercial kitchen equipment and furniture for your dining room and other areas in the front of the house. To save money, consider buying used equipment, as well as leasing certain items. Commercial equipment with the Energy Star logo can cost more at first, but usually, pay for themselves in as little as one year.

As you get closer to opening day you need to begin hiring for both the kitchen and floor. Kitchen staff, wait staff and bartenders are all integral parts of any restaurant, and you want to hire the perfect person for each position.

Don't Forget About Advertising 

Advertising is a must for most new restaurants. Supplement traditional advertising, such as newspapers and radio ads, with new media.

Don’t overlook the power of a good website for your restaurant. Use social media sites, like Twitter, MySpace, and FaceBook, to spread the word about your new place.

Opening a new restaurant is an exciting venture. In order to be successful,  would-be restaurant owners should do their homework to find out more about the surrounding business landscape.