How to Make Money with Affiliate Information Marketing

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Shortly after the creation of the World Wide Web (WWW), a new breed of business entrepreneurship took hold in America and throughout the world. Pioneering affiliate networks like ClickBank saw the potential of a new type of product that with time could rival oil, coffee, gold and any other commodity known to humanity. The product in question is information, and thanks to the Internet anyone anywhere in the world has the potential to become an information entrepreneur; i.e. an infopreneur.

The Selling of Information Products Over and Over Again

A large percentage of people starting an affiliate marketing business choose to market and sell information products, loosely defined as information packed in a specific format (e.g. text, audio, video, etc.) and meant to be sold and delivered to end customers. The best example of information being sold today is the highly lucrative “How to” category that can be found everywhere, literally in any niche in existence.

Of particular interest to infopreneurs on the Internet are digital information products, information products that are sold in digital format of some sort. As opposed to hardcover or softcover books, CDs, manuals or reports, an infopreneur can deliver these items as PDF files, audio files, streaming video and other emerging media. This substantially reduces delivery and transportation costs for businesses and gives customers immediate access to highly coveted information.

See also: How to Make Money Publishing Digital Books on Amazon Kindle

Thanks to the Internet, passive income can become a reality, thanks to the “create it once, get paid over and over again” model of digital information product-based affiliate marketing.

Distinguishing Infopreneurs from Hardcore Sellers

At this stage as an affiliate, you may not be prepared to create your own information products. However, that does not mean you should discount your ability to offer a value-added service to prospects looking for ways to save money, learn a new skill, or become more time efficient.

Online infopreneurs distinguish themselves from traditional salespeople in that they take a relationship-oriented marketing approach to doing business. Through various contact methods like e-mail marketing and social media, they establish their expert status a priori as well as a persona suitable for their intended (ideal) audience.

Just because you are not the author of the affiliate product does not mean you are not a valuable part of this e-commerce chain. You are offering information in suitable form to prospects looking to solve a problem, and you are holding the key to improving their lives via your affiliate offers.

Benefits of Being an Affiliate Marketing Infopreneur

Making a real commitment to affiliate marketing entails great responsibility and great opportunities at the same time. The following themes are discussed in more detail in other affiliate marketing articles found here, but for now, just accept the following advantages of this type of business:

  • Direct, relationship-based marketing to potential, “warm” customers looking for an excuse to spend money on your offers.
  • Less pressure to recruit an endless stream of “tire-clickers”.  Keeping loyal customers loyal for the benefit of all.
  • Greater opportunities to demonstrate your expertise and trustworthiness to a welcoming audience.
  • Offering different levels of engagement to people at different stages of purchase comfort.
  • Various media options to choose from to make information enticing enough to buy!

The Sales Funnel Approach to Infopreneurship

Traditional book authors working through a publishing house, even the successful ones, generally have no idea who buys their books, nor do they possess their customers’ contact information. Affiliate marketers following the infopreneurial business approach, on the other hand, are blessed with business channels and opportunities that permit them to build long-term, profitable relationships based on the needs and desires of each customer beyond the “one-shot” sale.

This sales funnel approach to affiliate marketing has proven itself time and time again and is used by the biggest and richest entrepreneurs in the world. For our purposes, it lets you ease your prospects into increasing levels of price, time and product engagement depending on their circumstances.

So, still think that offering free reports to skeptical e-mail subscribers is a waste of time? It could lead to thousands of dollars in sales later on, either through a lifetime of small purchases (e.g. e-books, study guides), the occasional purchase of a complete package, or permission to access a continuity program (a paid monthly subscription to a website, coaching program, etc.) of some sort.