5 Powerful Ways to Drive Targeted Website Traffic

Top view of an infinity road, highway traffic and city
Sahacha Nilkumhang / Getty Images

A lack of prospects visiting your website, landing pages, blogs, or other internet real estate is a serious issue for an online business owner. This traffic is the lifeblood of your venture.

You’ve discovered that “if you build it,” they will not necessarily come. You have to employ an arsenal of online marketing tactics to find prospects and convince them to click and get on to your website. And you don’t want just anyone.

You want visitors who are interested in your product or service, who are primed to buy.

Luckily there are many ways to drive massive amounts of traffic to your site. And there are sure to be quite a few that work well with your business. The trick is to test them, try them out, and track the results to figure which ones work best. Then you run with the winners.

The equation is simple: more traffic = more leads and prospects = more customers and sales.

Imagine a highway. That’s the internet (the Information Superhighway, right?) and the cars are web surfers zooming around online.

Your business is a store just off the highway, with a big, irresistible sign. And your job as an internet entrepreneur is to get as many people off that highway as you can… going down to off ramp… pulling into your parking lot… and walking into your store.

1. Video Marketing

Consider that YouTube is the second biggest search engine after Google.

People, your potential customers, are on YouTube all the time, probably right now, searching for information on your niche. So you need to be there, as well as other video marketing platforms like Vimeo and DailyMotion.

Video is a visual medium, engaging. People love to watch video. In an age when people ignore emails and scroll right past banner ads, video holds their attention.

And that makes it a very effective and important marketing tool.

What type of videos should you create? It all depends on your business. One very popular type of video is how-to. If you have a fitness business, for example, you could show people a simple bodyweight exercise. Or you could do an interview, either have someone interview you or you interview an expert in your niche. Or simply show your product in action with you narrating what’s going on. The skies the limit really with the types of videos you can do.

The video should have, above all, useful information that will keep your prospect watching. But don’t give away too much so that they don’t want more.

As far as time, industry best practice is up to three minutes. Longer than that and you might lose people. Some other video tips: 

  1. Be sure to include a comprehensive written description that clearly explains what your business is and what you do. This particularly helps with search engine rankings.
  2. Include your website URL on screen and in the written description. This is key to driving traffic! That’s the only the way the viewer will know where to go.
  3. Another key bit is… include a call to action. At the end of your video, tell the prospect what to do. In this case, visit your website or a landing page to buy the product or get more information. That’s key to converting video viewers into bonafide prospects.

    2. Blogging

    The written word is still very powerful. And blogging is one of the best ways to get those words to your audience.

    Share your thoughts on industry trends. Express your opinion on something in the news pertaining to your niche. Tell a story. Give a Top 10 list of something in your niche — people love lists. Profile a satisfied customer – like a case study. You could share funny pictures and videos. Link to other sites and blogs that have relevant information for your audience. Most of the time those other sites will return the favor and link to you too at some point, which is a great way to get free website traffic.

    Think of it like an ongoing conversation with your prospect. Above all, be open and honest. Write from the heart. That will win you more fans, i.e. customers, than anything else.

    It’s best to blog frequently and regularly. It doesn’t have to every day. But if you commit to twice a week, three times a week, or once a week… you have to be consistent or you could lose reason.

    So where does the traffic come in? Well, you don’t have to have a call to action or offer of some sort — a link to your ecommerce site or a landing page essentially — in every single post. But you should include those regularly, when they fit the tone of that particular post. You should also have a sign up for your email list on the page. And you could even include space ads for your products on the blog page as well. It’s all about experimenting to see which methods work best for your business.

    For the most part you are using your blog to build a relationship with your prospects and customers. You’re building trust by letting them get to know you, which makes them more likely to buy at some point. You want to turn them into fans who spread your name far and wide.

    3. Get Shareable… Maybe Even Viral

    Did you see the Chewbacca Mom video? In it, a mother just returned from a department store had a mask of the Star Wars hero Chewbacca for her son and tried it on on camera. When she moved her mouth, the trademark Chewbacca growl issued forth. She couldn't stop laughing. And her enthusiasm made her an internet star for a few weeks. And Chewbacca masks sold out nationwide. All from one video. You need to harness that viral power.

    There are a couple of ways to go about this as far as format. But whatever mode you use, remember the goal is to grab attention and make it a no-brainer for a viewer to share it with friends, family, and the world through Facebook, Twitter, Reddit, their blog, or any other avenue. Be outrageous. Be funny. Do what it takes to get those views. Here are three formats you might try:

    1. Infographics: What are the major trends in your niche? Any predictions for the coming year? Infographics are simply important information explained in a visual way. Could be graphs or charts. Statistics. Or short bursts of text. But think bright colors, shapes, and illustrations… anything to present that information, which might be boring if presented as straight text, in a compelling way that keeps the person reading and then passing it on.
    2. Photos: These would be pictures of your product, of your customers using your product (get them involved by having them send them in), or something similar. For example, say you sell guides to flower arranging for weddings. You could include photos of some of your premier flower arrangements — you can bet that’ll be shared around by would-be brides and wedding planners. Instagram would be an especially good avenue for that sort of thing.
    3. Video: We’ve covered video already. Same rules apply here.

    Whatever you do make it clear that this content is coming from you. Put a link in the video, or stamped on the photo, or at the bottom of the infographic. That’s key to driving traffic to your site.

    If you’re lucky your little bit of content could get passed around, maybe even go viral, at least in your niche.

    4. Go Offline

    What I’m about to suggest is a little radical, especially for an online marketer. But sometimes a great way to drive traffic to your website is to go offline. Granted, how well this works, if it works at all, really depends on your business and what you sell. 

    Here’s what I mean by offline… Flyers on bulletin boards. Billboards. Newspaper ads. Posters. Bus shelter ads. Handing out business cards. Also… speaking at events, in-person networking, getting on local TV, and sending out press releases to magazines and newspapers so reporters write about you.

    If you have a target market that doesn’t spend a whole heck of a lot of time online, this could be an ideal method of reaching them and pointing them to your website. These are people who don’t go on Facebook. They’re not watching videos. So they might never see your other traffic driving efforts. But, importantly, they do shop online. You just have to show them you exist!

    A billboard on a highway is seen by thousands of people every day. An article in a magazine, seen by millions. The potential is there to drive traffic to your site from many offline sources.

    But you have to approach it correctly. 

    • Make sure your message appears in the right forum — you don’t want an article about your supplement business to be in a magazine about Caribbean vacations. 
    • You have to stand out from the crowd. Make your ads, billboards, or whatever visual and attention grabbing. Give a clear picture what your business does. And, of course, make sure your URL is clearly visible. 
    • For articles make sure you have plenty of useful information and include a call to action at the end pointing to your site. 
    • For in-person speaking and networking, again provide plenty of free info and make sure everybody knows where to get more — your website!

    5. Webinars 

    People love special events. They love free information and learning about topics they’re interested in. So why not combine the two in a webinar.

    Basically, it’s just what it sounds like: a seminar conducted on the web. You “broadcast” online, probably from your home or office computer, using a webcam and microphone and some sort of software that allows the viewers to see your computer screen.

    You could have PowerPoint slides that you flip through, show photos and charts, and/or draw on the screen in real time to illustrate your points. (Probably the best way to see how effective webinars can be as traffic drivers and learn how to do them is to watch several yourself.)

    There is software that can handle all this for you, with minimal expense, and no technological expertise or pricey equipment is needed. Although it does pay to have a decent microphone so viewers can hear you!

    The webinar should be about a topic related to your niche. You want to promise a lot of free, useful information. You want to wow your viewers, so that by the end they are ready to go your website and sign up for your email list or even buy a product.

    You advertise your webinar on social media, send out the details to your email list, post it on forums and on your blog… get the word out in any way you can. 

    The great thing is that once you do it the first time, you don’t have to do it “live” anymore. You can simply replay the recorded webinar over and over again (at least until the information is still valid and it’s still drawing viewers).

    Now Get Out There and Start Driving Traffic

    Alright, so now you’re ready, you have 5 powerful ways to drive massive traffic to your website Some may work better for your business and niche than others, so experiment. Give each a go and figure what brings in the most leads and sales to your business.