How to Choose a Restaurant Name

How to choose a restaurant name
A restaurant name should match a the restaurant concept.

Just like with people, a restaurant name is very important. It becomes part of the identity of your establishment. A good restaurant name should reflect the concept of the restaurant, somehow linking the food, location and ambience.

Difficulty: Average

Time Required: Before you open the doors.

Here's How:

  1. Think about your location. Restaurant locations are a great source for potential restaurant names. Are there any nearby attractions, such as lakes, mountains or beaches? Is there a historical link you could incorporte? Does the building your restaurant is located in have a story that would make a good name, such as an old grist mill turned Old Mill Pub.
  1. Consider your restaurant concept. If you have a certain cuisine, such as Italian or Mexican, than perhaps a name that reflects the ethnicity of your restaurant. If your restaurant is a casual diner, you don't want a fussy name, such as Pierre's, when Joe's Diner would suffice.
  2. Make a list of possible names. Even if you have a name already picked out, brainstorm other options. Ask friends and families for their input, as well. You might be surprised at the feedback you get. A name you thought was perfect might not go over so well with others. And you may discover a new name you hadn't thought of.
  3. Avoid restaurant names that are hard to spell or pronounce. If a person can't correctly pronounce your restaurant name, they certainly won't be able to spell it. Nor will they be able to find it easily on the Internet, if they are looking for your website. You want to make it easy for customers to find you online.
  1. Be careful of trademarked restaurant names.Remember the Eddie Murphy movie Coming to America? He worked at McDowels, instead of McDonalds. Yeah, don't do that. One, it is asking for legal trouble. Two, it gives the impression you are copying your competition.

What You Need:

  • A clear restaurant concept.