How to Answer Questions About the Company for Sales Jobs

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A common interview question for any job, including a sales job, is “What do you know about this company?” Employers ask this question to get a sense of how well you have prepared for the interview. Similar questions are, “Why do you want to work for this company?” and “How do you think our company stands out from our competitors?”

It is particularly important to know about the company on a sales interview.

In sales, you will have to explain to clients why your company’s services or products are the best. To do this, you have to know the company inside and out. Answering this question well shows that you have what it takes to be a strong salesperson at the organization.

Below are some tips and sample answers for the interview question, "What do you know about this company?"

How to Prepare for the Question

To answer the question well, you have to research the company before your interview. You can do a lot of this research on the company’s website. Check out their “About Us” section to get a sense of the company’s history, its mission, and its successes.

If you know anyone who works for the company, you might also ask to meet with them before the interview to get an insider’s perspective on the company.

In sales job interviews, knowing about the company’s sales record is particularly important. You want to know what they sell, their sales strategies, and any particular sales successes they have had recently.

You can get some of this information on the company’s website. Often, they will provide information about sales successes on their “About Us” page, or a page that includes PR and marketing information.

You might also look at popular websites or journals that talk about the company and its competitors to get a sense of where the company stands amid its competition.

How to Answer the Question

When answering the question, “What do you know about the company?” focus on one or two particular elements of the company’s sales record that stand out to you. For example, perhaps they had a particularly strong sales year recently, or they began to develop a new product. Noting these successes will show you have done your research, and you believe in the company.

In your answer, emphasize your enthusiasm for the company. You might even end your answer by saying that, based on these things you know about the company, you are very excited at the prospect of being part of the sales team. You might even say that your skills and experiences make you a good fit for the company, based on what you know about them.

Sample Answers

  • I know that this company is the number one widget wholesaler in the US, with a growing overseas presence in Europe and Asia. Additionally, your sales in China have grown by 25% in the last 3 years, and your widget sales are beginning to outpace the Chinese competition. Domestically, your sales continue to grow steadily, even through the economic downturn. I would love the opportunity to be part of such a fast-paced, trend-setting company. I also believe my experience in both international and domestic sales would make me a great fit.
  • This company was rated one of Forbes "America's Best Small Companies" in 20XX, and has shown consistent growth in the market. Your sales have surpassed expectations, and your innovative products and sales techniques have made you one of the most desirable companies to work for in the US.
  • In my research about this company, I discovered that you had started out over 100 years ago as a small brick and mortar retailer in Center City. As a family-owned business, you had the savvy to grow in unique ways, and when the opportunity chose to go public in 1993, the decision was clear. Since then, the management has continued to make aggressive decisions, keeping your business in the forefront of its competition. I very much appreciate your dual focus on community and innovation; this is something I strive to instill in my current sales team.

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