How to Add a Branding Statement to Your Resume

Businesswoman interviewing prospective employee
Jose Luis Pelaez Inc.. / Getty Images

The growing popularity of personal branding and a job market that continues to be competitive has increased the use of branding statements at the top of resumes.

What's a Branding Statement

A branding statement is a short, catchy statement that highlights your most relevant expertise in about 15 words or fewer. If you include a branding statement, you can elaborate further on your key qualifications through a longer summary statement.

What’s In a Good Branding Statement

Share your skills. A strong branding statement conveys exceptional qualities, skills, experiences or areas of knowledge which distinguish you from the average candidate. Your statement should express how you add value and produce results which impact the bottom line in your target sector. Branding statements should be tailored toward a particular job and show how you have the right stuff to excel in that position.

Take an inventory. Start by taking inventory of your accomplishments in your most relevant roles. Make note of the personal assets which you drew upon to generate those successes.  Analyze the requirements of your target job and look for the overlap with your chief assets.

Describe your strengths. Select three or four adjectives which describe your key strengths.  Weave together the adjectives with your desired job title or role and tie to the value added.

Examples of Branding Statements

Here are some examples:

Persistent financial planner with a history of landing and servicing high net worth clients.

Creative online marketer who has leveraged high-level SEO and social media skills to dramatically increase page views.

Cost-conscious benefits manager who has creatively tailored plans to employee needs at below average employer cost.

Energetic health services recruiter with the contacts, finesse with people and persistence to attract top talent.

Where to Put Your Branding Statement

Your branding statement should be listed between the Contact and the Experience section of your resume:

Firstname Lastname
1001 Northwest Ave, Apt 1
Bethesda, MD 20810
C: 555-555-5555

Creative, skilled, social media expert with five years of experience managing professional social media accounts.

Professional Experience

Social Media Manager, XYZ PR Firm, Bethesda, MD                                
November 20XX-Present

Resume Example With a Branding Statement

Here's an example of a resume that includes a branding statement highlighting the writer's experience.

Firstname Lastname
Home 555-555-5555 | Cell 555-123-4567
123 East Street
Oakland, CA, 94610

Detail-oriented development assistant experienced in coordinating extensive fundraising efforts and drafting successful grant proposals.


Development AssistantChildren’s Hospital, Oakland, CA                                     
July 20XX – present

  • Manage fundraising efforts including organizing mass mailings and writing and sending appreciation letters to donors.
  • Enter and maintain data in donor database; responsible for answering any questions regarding donor data.
  • Manage general logistics within the development office through administrative assistance, such as drafting mail, filing, faxing, and answering phone calls.

Recruitment Manager, ABC Education Nonprofit, Oakland, CA                     
August 20XX – June 20XX

  • Identify and pursue over 500 prospective applicants for our teacher fellowships.
  • Maintain regular communication with more than 250 career centers and student organizations at top colleges and universities.
  • Manage the company’s hiring process through resume reviews, phone interviews, and in-person interviews.
  • Manage a team of three employees, training new members and creating and delegating assignments.


Bachelor of Arts, 123 College, San Diego, CA
May 20XX
Major: Marketing

Certificate of Fundraising, XYZ University
December 20XX

  • Received award for best final grant proposal of 35 students.

What’s the Difference?

What’s the difference between an objective, a headline, a profile, a summary and a branding statement on a resume? Here’s more information on each of the other options for upgrading your resume, so it’s more than just a list of the work you have done:

  • Resume Objective – Short synopsis of your employment goals as they relate to the job you’re applying for.
  • Resume Headline – Phrase that highlights your value as a candidate.
  • Resume Profile – Brief summary (paragraph) of your skills and qualifications for the position.
  • Resume Career Summary – Lists your key achievements, skills, and experience.

When considering what to include on your resume, decide which type of heading will best showcase your qualifications for the job. What’s most important is to make sure that you take the time to specifically relate your skills to those the employer is seeking.