How Home-Based Fitness Businesses Use Video to Succeed

Tips and Ideas for Using Video to Grow Your Home Based Fitness Business

Fitness Video Marketing
Reach more fitness clients using video. Credit: Westend61 | Getty Images

Starting a home based fitness business not only keeps you in shape, but provides valuable information and instruction to others looking to stay healthy. The market for this group is large, but research shows that 60 percent of Americans fail to get the recommended amount of exercise (around 30 minutes of physical activity five days each week). Part of that reason could be a lack of time and quality resources to get fit.

As a home-based business owner, you have many tools to help these people, including video.  

Video not only offers the visual aspect of teaching safe exercise, but it can help you stand out from the many other fitness professionals online. Further, it can be a viral marketing tool, that others can share to expand your market reach.

Here’s how you can get the most out of using video to make your home based fitness business succeed.

Build a Library of Online Courses

Create a variety of courses dedicated to tackling certain areas of fitness and exercise. For example, develop a five-video course focusing on working the arms, followed by another course on legs, and so on. Clients will feel as if they’re building their body alongside you, with a comprehensive insight from someone who has clearly achieved positive results. This is a much more engaging experience than simply reading an account of someone’s claims.

Once you have these courses completed and categorized, clients coming to your website will have a library of well-arranged courses to explore. Just like browsing channels on YouTube, people will find your site a complete hub for fitness resources.

Interact With Viewers to Boost Engagement

One minor drawback of recorded videos is that you don’t get to interact with your viewers as you would in a face-to-face meeting.

However, you can replicate the feel of a session with a personal trainer by hosting Q&A videos from time to time.

Once every week, every two weeks, or every month, put together a video in which you answer clients’ questions. These may come to you via Twitter, Facebook, email, or a combination of multiple social channels.

Though this isn’t real-time interaction, it’s still a great way to make clients feel valued, show that you pay attention to social-media activity, and develop a personal bond with your audience.

Bring Guest Experts Aboard for Special Videos

You can keep your online courses feeling fresh by introducing special guests from time to time. If you’re creating a series of videos on yoga or military-style calisthenics, why not find a local expert willing to work with you?

Not only does this give you someone to bounce ideas off of and build a dynamic atmosphere, it also allows your clients to discover new techniques you may have less experience in. It’s less time-consuming, and more exciting and accessible than asking for a guest blog or inviting them to write an article.

If your guests receive a warm response from clients, you may have a new opportunity in creating a series of videos featuring them on a regular basis.

The more diversity you can pack into your portfolio, the less reason your clients have to visit other fitness websites.

Experiment With Your Locations

One thing you may notice in the most popular fitness videos is the varying settings, which prevents courses from looking repetitive and feeling stale.

Just because your fitness business is home-based doesn’t mean you have to produce hundreds of videos in your workout room or spare bedroom. Branch out. Experiment. For example, take a tripod and film in your local park on a quiet day to demonstrate exercising outdoors. Practice yoga in your backyard or take a resistance band to your building’s rooftop (this works beautifully if there’s a garden area or a fantastic skyline view).

If you can show the benefits of exercising in different locations, you may encourage your clients to workout outside of their own home, improving their confidence and self-image.

This may open them up to other possibilities, such as swimming, cycling, and more.

Make Promotional Deals With Suppliers

One common technique you’ll see in online videos is the use of promotional codes. Fitness experts, fashion moguls, and technology reviewers all make deals with suppliers to offer viewers discount codes.

Not only does this encourage brands to provide you with free or heavily reduced priced equipment to use in your videos, the code increases the chances of driving buyers to the supplier’s site. In some cases, you might even be compensated by the company in a form of affiliate marketing. It’s a win-win situation.

By having a code, you also don’t need to tread carefully when promoting the brand’s goods out of concern for trademark issues. You can and should clearly state that you’re working with them. Be honest about why you like the equipment, what benefits they offer, and explain why clients should make a purchase.

Another benefit could be that the brand may share your videos on their own social channels, expanding your reach.

By embracing video and incorporating it into your regular fitness business content, you can maximize your engagement and increase your visibility. If you’re concerned about tech issues in setting up video online, you can use a service such as Uscreen, which allows you to develop a portfolio of courses to keep clients engaged, as well as options for blogging, articles, podcasts, and more to create a complete hub for your business.