Honey vs. Capital One Shopping (Wikibuy)

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Honey and Capital One Shopping, formerly Wikibuy, are two of the most popular money-saving apps for online shoppers looking for deals. They are so popular, in fact, that Honey was purchased by PayPal in 2019 and Wikibuy by Capital One in 2018, which lead to the name change in 2020.

Although the apps are similar, Honey works best on Amazon by searching all Amazon sellers for the best deals on individual products. Capital One Shopping, however, is better for online shoppers who buy from many retailers, since it can find deals for an item nearly anywhere online.     

We reviewed both based on the deals offered, watch lists and price comparison features, user reviews, rewards, and ease of use. 

Capital One Shopping compensates us when you get the browser extension using the links provided.

Honey vs. Capital One Shopping (Wikibuy)

Honey vs. Capital One Shopping (Wikibuy)
Honey vs. Capital One Shopping (Wikibuy)




What We Like
  • Partners with over 30,000 merchants

  • Offers rewards program

  • Alerts on price drops

  • Purchase through extension or mobile app

What We Don't Like
  • Geared towards Amazon

  • Discounts only on certain products

Capital One Shopping

Capital One Shopping

Capital One Shopping

What We Like
  • See items in your home with mobile app

  • Price drop alerts

  • In-store comparison feature

  • Earn free or reduced price items and gift cards

What We Don't Like
  • Shares data with third-parties

Accessibility: Honey vs. Captial One Shopping

Both Honey and Capital One Shopping are extensions for desktop browsers. Each offers shopping apps for iOS and Android. We’ll cover all the features of each browser extension in the next section.

Honey and Capital One Shopping have dashboards that feature deals and specials from participating merchants and also allow users to shop for specific products. This is where items added to watch lists show up, as well as total reward points that can be redeemed as gift cards.   

Honey’s mobile app functions primarily as a shopping tool. Users can find deals on items, check coupon codes, and buy items straight through the app. Shoppers can also view their Droplist items and get alerts on price drops for watched items.

Capital One Shopping's mobile app offers the same shopping and alerts as Honey’s. Additionally, it lets shoppers scan the barcode of an item in-store to see if another retailer is offering a better deal.

Deals: Honey vs. Capital One Shopping

Honey and Capital One Shopping both help shoppers find deals on items from thousands of online retailers. To find deals, Honey works with over 30,000 merchants, including Amazon, eBay, Target, and Walmart. Capital One Shopping also claims it works with over 30,000 retailers. Both also offer deals on services like food delivery, car rentals, and travel booking.        

Overall, Honey is geared more toward finding deals on Amazon. When a shopper pulls up an item in Amazon, a button will indicate if there are better offers for the same item from other Amazon sellers. By contrast, Capital One Shopping will indicate if it finds a better deal on an item on Amazon even if it’s from another retailer.

Features: Honey vs. Capital One Shopping

Honey’s desktop browser works in four ways: 

  1. There is a button at the top right of the browser that shows if any coupon codes are available. For instance, if the shopper is looking at a toaster oven on Target’s website, the button will indicate if Honey has any discount codes that might work.
  2. There’s a button that lets a shopper add an item to a Droplist. This allows Honey to track the item between 60 to 120 days and send an alert if it drops in price. 
  3. Another button is reserved for Amazon and will either say that the item in question is the best deal available on Amazon or offer up a sale history of the item. This can be useful to know because, if an item changes in price often, it can be worth waiting to see if it changes again soon.
  4. On the checkout page of participating merchants, Honey users can click the button on the top right that will scan for coupon codes for the item and apply it before payment is made.

Like Honey, Capital One Shopping also adds a button in the top right to indicate if it’s found and has coupon codes available for the item from the merchant. The button may also indicate if there is a reward available (like 2.5% cashback when shopping at a particular retailer).

Capital One Shopping also offers a second button on participating merchants' sites which shows if the item being looked at can be found cheaper elsewhere. All a shopper needs to do is click on the button to see a list of deals complete with shipping costs and time estimates. A third button available only on Amazon allows the shopper to add an item to a watch list and be alerted of any drop in price. 

Like Honey, Capital One Shopping has a checkout page button that will scan for and apply any discount codes for an item before purchase.  

Both Honey and Capital One shopping offer rewards programs that let shoppers collect points with most purchases that they can later redeem for gift cards from each platform’s merchant partners.

Reviews: Honey vs. Capital One Shopping

Honey and Capital One Shopping are both easy to install and use. Searching for coupon codes takes around 30 seconds—a huge time savings for shoppers who spend a lot of time looking for deals online.

Honey boasts a 4.4 out of 5-star rating on Trustpilot while Capital One Shopping garnered a rating of 4.6. Honey’s browser extension also gets 5 stars on the Google Chrome store with over 164,000 reviews and has over 10 million users. Capital One Shopping's extension gets 5 stars on the Google Chrome store with nearly 10,000 reviews and over 4 million users.

The biggest concerns of users of both apps are privacy and security. Honey is owned by PayPal and Capital One Shopping by CapitalOne, which are both companies that have tons of experience with ecommerce and cybersecurity. The security of extensions is based on the strict security reviews of each browser’s extension store. 

With that said, both apps do collect some personal information in order to create a better shopping experience. Honey goes to great lengths to be transparent by saying that it does not sell any data to third parties. Capital One Shopping states that it shares data with its affiliates, so shoppers shouldn’t be surprised if they see online ads based on recently viewed or purchased products.     

Because both Honey and Capital One Shopping ignore deals that they feel come from spammy or illegitimate sites, some users claim that too often there are no discounts available on certain products or that the discounts don’t amount to much.


What Are Honey and Capital One Shopping?

Honey and Capital One Shopping are apps that work on most desktop browsers to help shoppers find deals and coupon codes. Coupon codes are often hit or miss—you never know when a sale is going to happen—or are only available by joining mailing lists. By contrast, both apps use their extensive databases of users to offer up coupon codes that have been used and actually work.   

Both apps offer watch lists to alert users about price drops on items and offer mobile apps for quick online shopping. Honey and Capital One Shopping also let users collect points when making purchases with certain merchants that can be later redeemed for gift cards.        

How Do Honey and Capital One Shopping Work?

Honey and Capital One Shopping are extensions that can be installed on most browsers through extension stores. Both also offer apps for iOS and Android that let users shop from their phones, search for and apply coupon codes, and make purchases.   

Both Honey and Capital One Shopping are powered by communities of millions of users who share prices and coupons found in real-time while they shop. When a coupon code works for one person, the next person also gets access to that code.

Honey and Capital One Shopping also make commissions off of purchases from select partners. They are each able to share some of this commission with their members in the form of rewards points that can be redeemed for gift cards.

What Do Honey and Capital One Shopping Cost?

Both Honey and Capital One Shopping are completely free extensions that can be installed on most web browsers. There are no monthly subscription fees and no hidden costs.

Who Should Use Honey or Capital One Shopping?

Honey and Capital One Shopping are nearly identical apps offering the same types of discounts, deals, and rewards. We recommend users install both apps and see which delivers better results for them personally. In general, Honey is better suited for dedicated Amazon shoppers since it focuses on finding the best offer for the same product on the platform. 

Some feel that Capital One Shopping offers better deals than Honey and like that the app compares offers from multiple merchants while a user is only shopping on one site. Capital One Shopping does seem to favor results from eBay which can be appealing to regular shoppers of that platform and a turnoff for others.   

How We Evaluated Honey vs. Capital One Shopping

In comparing Honey vs. Capital One Shopping, we looked at the variety and number of merchants each served. We also looked at how each one tracked items for price changes and served up deals on their online dashboards. Finally, we wanted to understand how each app used customer data and what sort of rewards and incentives were offered to its users.

In general, we feel that Honey is best suited for people who shop almost exclusively on Amazon since it’s able to scour the site for the best deals. More general online shoppers should look at Capital One Shopping, which can compare prices across multiple retailers complete with shipping times and costs.     

Article Sources

  1. Trustpilot. “Honey.” Accessed Mar. 15, 2021. 

  2. Trustpilot. "Wikibuy." Accessed Mar. 15, 2021.

  3. Chrome Web Store. “Honey.” Accessed Mar. 15, 2021. 

  4. Chrome Web Store. "Capital One Shopping: Save in seconds." Accessed Mar. 15, 2021.