Home Staging Home Business

The Pros and Cons and Steps to Starting a Home Staging Business

Home Staging Business
A home staging business allows you make money sharing your love of home decor. Lee Edwards | Getty Images

Overview of this Business:

If you have an eye for interior decorating and would like use your skill to build a business, home staging is an ideal business to consider. You can start with little investment of time and money, making it a great part-time gig or something to do on the side until the business grows enough to support you. 

Pros of a Home Staging Business:

  • Very low start up costs - no inventory to carry and minimal supplies.
  • Services can be in demand whether the real estate market is strong or weak.
  • No licensing or specialized training required.
  • Ease of marketing through networking with Realtors, Mortgage brokers and others involved in real estate. 

Cons of a Home Staging Business:

  • You'll need to find a way to get potential clients to have faith in your abilities and your advice in order to build your portfolio.
  • You may need to work weekends and/or evenings, as many of your clients will only be able to meet with you during those times.

What You Need to Start a Home Staging Business:

  • Learn about your local real estate market. Determine what buyers want in a home. 
  • Prepare a portfolio of homes you've staged. You can start by doing your home. Consider providing home staging for a friend or a Realtor for free in exchange for portfolio items and referrals.
  • Although you don't need any special training or certifications, intenior design courses can give you credibility.
  • Good people skills to convince prospects to sign on and to handle objections or concerns from clients.
  • Resources for home decor. It's possible the home will be empty and you'll need to rent furniture. Or that the home owners items need to be supplemented with or exchanged for items that make the home more appealing to buyers.
  • Energy and willingness to hard work including cleaning, moving furniture, painting etc.

Home Staging Business - Real Life Example:

Debra Gould, creator of the Staging Diva Home Staging Training Program, has staged millions of dollars worth of real estate, including seven of her own homes. Debra is the President of Six Elements Inc. which offers Home Staging, Interior Redesign and Color Consulting services, as well as the StagingDiva.com website.