5 Ways Your Home Business Can Go Mobile

It’s no secret that people spend a lot of time on their mobile phones. Just take a look at people walking down the street and count how many are looking at a phone rather than where they are going. Today, there are 2.6 billion smartphones in the global market, and that figure is expected to grow to 6.1 billion by 2020. That means that roughly 70% of the world’s population will have a smartphone in four years.

The mobile market is simply too big for small businesses to ignore. Sites like Google and Facebook have made significant changes in recent years to adapt to a mobile market. If they’re doing it, you probably should too. But how can you best use the mobile platform to your advantage? Here are 7 ways your home business can go mobile.

Build a Responsive Website

Responsive website design
Make sure your website is readable on all mobile devices. Credit: fonikum | Getty Images

Everyone knows that having a website is crucial to your business, but did you know that more people search the web on mobile devices than on desktops? For your website to be fully effective, it has to be built with responsive web design. This means that your website can scale between different browsing windows and will look beautiful on a desktop computer, an iPad, or a smartphone.

This not only ensures people can read and navigate your site on any device, but you can ensure you’re search ranking doesn’t change on Google, which last year began giving preference in search rankings to mobile-friendly sites. You can test to see if your site is mobile-friendly at Google’s Developer Site

Tell Visual Stories

Visual Marketing
Use visuals to capture attention on mobile devices. Credit: Walker and Walker | Getty Images

Text doesn’t translate as well on mobile as it does on desktop. Even with a responsive web-design, the screen is smaller, and mobile users may still have to squint to read long bits of text. To capture a mobile user’s attention, it’s important to be visual. A great mobile website or app accomplishes this by integrating visuals such as animations, videos, colors, and graphics to create an engaging user experience that is also intuitive. Your small business needs to use these visual elements to first catch the user’s interest and then to guide them where you want them to go, whether that’s towards a signup form or a payment check-out.

Enable Mobile Payments

Enable Mobile Payments
Let your customers and clients buy through their mobile devices. Credit: mustafahacalaki | Getty Imanges

If you’re market is viewing your products or services on a mobile device, you don’t want to force them to reconnect with you on a computer to make a purchase. Instead, you want them to be able to buy right from their device. American Express reports that 60% of customers are interested in using mobile devices for payments, so it’s crucial you add this feature. It may sound complicated, but just like you can intigrate payment on your website, so too can you on your mobile-website with payment tools such as PayPal and Venmo. You should work with the payment service your customer demographic is going to be most familiar with, so that they immediately identify it as a trustworthy method for sending money and one that they will be able to navigate and use quickly.

Try Text Messaging Marketing (SMS)

SMS Text Message Marketing
Keep in touch with your market through text messaging. Credit: Nishan Chaminda De Zoysa / EyeEm | Getty Images

This tactic can be difficult to achieve success with as you scale, but for small businesses, sending text messages to customers is a great way to increase brand loyalty. You’ll have to be careful not to be intrusive or spammy with these messages, but sending texts can be an effective way to notify customers of daily specials and to personalize your brand. You can also offer promo codes and discounts as a way to incentivize customers directly.

Augment Customer Service

Mobile Customer Service
Deliver quick customer service through mobile apps. Credit: Martin McCarthy | Getty Images

Word of mouth is one of the most powerful marketing tools of any small business, so use that to your advantage by fostering great customer service that gets your users talking in a positive way. One of the best ways to do that is by taking customer service mobile. Text customers directly when problems arise. Give them mobile friendly options, such as bulleted guides and FAQs, to help customers quickly solve simple problems on their own. If you please your customers and help them fix their issues, whether it’s handling a malfunctioning product or simply finding more information about the services you offer, they’ll be more likely to recommend your business to a friend and help your small business grow.