Holiday Marketing Plan for Home Business

9 Ideas to Market Your Business During the Holidays

Market Your Business During the Holidays
Take advantage of holiday buying with these marketing ideas.. Tetra Images | Getty Images

Are you someone who gets annoyed when holiday decorations show up in the store by the end of September? As a home business owner, you may want to rethink that. The reason the holidays start earlier and earlier is that retail establishments want to jump-start people’s buying. As a home business owner, it doesn’t hurt to start your holiday marketing plan either. Regardless of what you sell, you can tap into the buying power of the holidays to boost your income.

Here are tips to helping creating a profitable holiday marketing plan.

1. Determine how to offer your product or service as a holiday gift. Even obscure products and services can be given as a gift. For example, if you’re a virtual assistant, let your clients know you offer gift certificates, which you can create through PayPal, that they can ask their family to buy as a gift. Promote your product or service as a great gift idea on your website, social media and other marketing tactics you use.

2. Determine how your product or service can help people during the holidays.  This is ideal for service based businesses that can help people save time or get things done during the busy holiday season. For example, if you’re a virtual assistant, you can give people more time for the holidays.  If you’re a pet sitter, let prospects and clients know you’ll be available over the holidays while they travel.

Home cleaning, handyman work and decorating services are all ideal for this time of year.

3. Bundle products and services. People spend a great deal of money over the holidays, which is why they are looking for great deals. You can bundle your products or services into a holiday gift that offers both value and savings.

4. Give your website and social media profiles a festive update. You don’t have to deviate too much from your current look as you don’t want to confuse people. But adding a few touches of the holiday season is a great way to remind people of the time of year and to help them buy from you.

5. Use themes, such as 12 Days of Christmas or a new featured item every day. Give your prospects and customers a reason to visit your site every day, either because they’ll be getting a great tip, a freebie or a deal.

6. Beef up customer service and support. Because buying increases during the holidays, make sure you’re ready to take on the extra work. If needed, get extra help to deal with orders, deliveries, customer questions and support issues.

7. Have a Black Friday and/or Cyber Monday sale. Black Friday, which has moved from Friday to Thanksgiving night, is the biggest shopping day of the year. You can take advantage of that by offering a big sale on that day. Let your email list and website visitors know in advance of the upcoming sale so they’ll be sure to have your business on their list of places to shop.

If you’re business is primarily online, you can offer a Cyber Monday sale instead.

8. Reach out to your market. Let the world know about your holiday promotions. Find ways to get in front of your target market such as through guest blogging, podcast interviews and press releases

9. Connect with previous customers. It’s much easier to sell to past customers than it is to generate new ones. Reach out to past customers offering them a coupon or something extra special for being a loyal customer, such as a percentage off their purchase or free shipping

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