Helen Reis
Helen Reis
expertise
Credit cards, Banking, Insurance, Personal finance, Finance
currently
Senior News Editor at The Balance
education
University of New Hampshire
Highlights
  • Senior editor leading the news coverage for The Balance

  • Former team leader and editor overseeing U.S. insurance coverage for Bloomberg News

  • Former editorial director of content syndication at Bloomberg

  • Veteran journalist who has covered banking, credit cards, insurance, and other finance topics 

Experience

Helen is a veteran journalist with more than 15 years of experience, mostly in business and finance news. She is passionate about making complicated topics easy for the layperson to understand and compulsive about accuracy and transparency. She joined the Balance in June of 2019 and became senior news editor in May of 2020 to lead the expansion of The Balance’s personal finance news coverage.

Helen started her financial journalism career at American Banker in 1999 after four years as a reporter for two daily newspapers. In 2000, she moved to Bloomberg, where she served as a banking and insurance reporter and then as a team leader and editor covering the U.S. insurance trade and billionaire Warren Buffett. Helen’s team ran some of the biggest storylines in the industry, including the aftermath of Hurricane Katrina and the fall of AIG CEO Hank Greenberg. 

Helen later became the editorial director of content syndication for Bloomberg, heading up the editorial side of news graphics and overseeing partnerships with newspapers including the San Francisco Chronicle and the Washington Post. She left Bloomberg in 2011 to start a family, re-entering the workforce when she joined The Balance.