Guide to Being a Restaurant Owner

Tips for Owning and Managing a Restaurant

Pub owner reviewing clipboard
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Owning a restaurant is a dream for many people. Being your own boss can be rewarding. It can also be challenging. As a restaurant owner you are responsible for all aspects of running the business, from ordering food, hiring staff, dealing with customers and advertising and promotion, among other things. I’ve put together a guide to help you understand all the various duties of owning and operating a restaurant.

Decide if You Are Ready to be Your Own Boss

It is easy as a restaurant owner to want to do everything yourself, from the cooking, to the marketing to the bookkeeping to repairs and maintenance. However, trying to do everything, whether out of financial concern or simply because you don’t think anyone can do it “right” will quickly run you and possibly your business into the ground. Remember, you are a restaurant owner, not a superhero. You can’t do everything and be everywhere at the same time. Read more about what it is like to be a restaurant owner.

Be an Awesome Restaurant Boss

As the owner or manager of a restaurant, you are in charge. And whether you like it or not, the way you act gives your restaurant staff permission to act that same way. If you come into work in an ugly mood and don’t show respect to your staff or customers, guess how your staff is going to act? On the other hand, if you come into work in a good mood, smiling and being friendly, it’s likely your staff will model that behavior.

There are many little things you can do as a boss that will set the tone in your restaurant. And that will have a ripple effect through your staff to your customers. Read more about how to be an awesome restaurant owner.

Make Your Restaurant Staff Awesome

There are many ways that you can work with your staff to help them become superstar servers, cooks, bartenders, and hosts.

Modeling behavior, as mentioned above, is very important. Making your restaurant a fun place to work is also important. Offering staff rewards for outstanding service or the most sales is another way to boost morale and productivity. Read on for ways to make your restaurant staff awesome.

Use Social Media to Promote Your Restaurant

Social media is easy, quick, cheap and fun. Social media has changed the way people, organizations and businesses communicate to customers. Old ways of advertising and marketing, such as print ads in newspapers, radio spots or TV commercials are steadily being replaced by Tweets, Posts, Pins and Check-ins, to name a few. Not sure what any of those things are? Read on for 10 things you need to know about using social media at your restaurant. A word of caution about social media though – the Internet is like an elephant- it doesn’t forget. So be careful not to do something like this at your restaurant.

Know How to Handle Customer Complaints.

At the heart of successful restaurant is good customer service. It doesn’t matter how fabulous your restaurant décor is or how delicious the food is, if the service doesn’t meet or exceed customers’ expectations, there is a good chance they won’t come back.

Good food loses flavor if it is served by someone who is rude, bored, frazzled or in any other way absent from customers. Good customer service covers many different parts of restaurants day to day operations, going far beyond the front of the house staff.