Growing and Nurturing a Profitable Email List

Tips to Building a Successful and Profitable Email Marketing List

••• Make Your Email Marketing a Success. Barisonal | Getty Images

Every now and then, you'll see an article that suggests email marketing is dead; however, this is far from the truth.  Many home business owners will tell you that the majority of their income comes from their email subscriber list. If your list isn’t producing results, it may not be because email is dead. It’s more likely that you’re using it wrong. Here are tips to growing and nurturing your email to increase profits.

Growing Your List

Part of the success in email marketing is to have a list that is growing. Many people who are struggling with email marketing have a stagnant or shrinking list. Here are tips for growing your email list:

1) Have opt-in forms on every page of your site.

Many home business owners place the their subscriber form on only one page, or only in the sidebar. But for best results, give visitors multiple chances to sign up by having your form in a variety of locations. For example, if you have a WordPress blog, have an opt-in list sign-up form in your sidebar. You might consider having one at the end of your content as well.

2) Entice them to sign up.

Visitors to your website won't simply hand over their email address. Instead, you need to give them a compelling reason to give their email. The best incentive is a to offer a freebie, such as a report or video for signing up for your list.

Let visitors to your site know what the freebie will do for them. So many online businesses simply have a form that says “Sign-Up to Get Updates,” which isn’t an enticing reason to join. Some online business owners indicate what their incentive is, but not in a way that entices people to join. Instead of saying, “Get my free report on how to lose weight,” say, “Start losing weight today!

My free report will tell you how!” 

3) Promote your incentive on social media.

Most social media platforms have areas you can include information about your list and offer in the profile. You can promote the list itself, but you’re more likely to get results by promoting the free offer. Which would you respond to: “Join my list to learn about saving money!” or “Get ‘52 ways to save $1,000 a Month’ free.”

4) Include information about your incentive in your bios and emails.

If you guest blog or appear on someone’s podcast or website, make sure your bio includes information about your incentive. Every email you send should mention your free report in the signature line.

Nurturing Your List

Growing the list is only one aspect of email marketing. Once they subscribe you need to provide value or they’ll unsubscribe. Nurturing an email list is a delicate balance of staying connected without overwhelming subscribers' inboxes. Even more important than keeping them on the list, is having them eager to open the email to see what you have to share. Here are tips for making your list an effective marketing tool:

1) Email often enough that subscribers remember you, but not so often you annoy them.

This number depends a great deal on your home business.

Most successful email marketers I know email two to three times a week. Emailing even just once a week, may not be enough.But you need to pay attention to responses and how many unsubscribe with each email to gauge if you're emailing too much or not providing value. While you can expect a few unsubscribes with each email, a mass exodus from your list is an indication that something isn't right.

2) Be you.

The most successful marketers know that their effectiveness comes from selling themselves first. Put another way, people will connect with and want to buy from you because of who you are. Your subscribers have many options for who to do business with, but if you can make a connection, build rapport and trust, they’ll choose you. So don’t be afraid to share stories and true-life anecdotes.

3) Give value.

Whatever you email to your subscribers should enhance their lives. Money always follows value. Sending offer after offer will only lead them to unsubscribe. Instead, balance the number buy offers with valuable tips and information they can really use. 

4) Make list members feel special.

People who give you their name and email should be treated with the respect they deserve. Make sure they know it by thanking them as well as giving them things that no one else gets. For example, provide freebies or special discounts that only subscribers can receive.