Mission Statements Convenience Store, Grocery, Fast Food Competitors

Index for 10 Retail Fuel and Food Company Vision and Values Statements

Exxon Posts Lower Net Revenue On Refining Costs
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The mission statements of the largest convenience store, grocery, hypermarket, warehouse, and fast food chain in the U.S. are all uniquely different.  But more and more, the products and services provided by these retailing types is the same.  The convenience-grocery-hypermarket-warehouse-fast-food mashup in America has created one retailing super segment with so much  overlap that it's difficult to tell where one competitor ends and another co-branded partnership begins.

So perhaps more than any other retailing segment, it's important for these types of retailing companies to have strong mission statements in order to provide their employees with clear direction about what the vision for what kind of branded service experience its customers can expect.

This is an index of the mission statements of some of the largest convenience store retail chains, arranged alphabetically.  A summary of each company's mission statement is included here.  Click the links to see the complete corporate mission, vision and values for each.  

Mission Statements of Fuel Retailers That Sell Food

Since the 7-11 company is not involved in the upstream part of the auto fuel retailing business, its mission statement is focused exactly where it should be for the success of its convenience store chain, which is on the customer and how a 7-Eleven experience can impact a customer’s day.

 Maybe that's why 7-11 has grown to be the world's largest convenience store chain.  

BP (ampm)
The values that comprise the BP mission statement do make reference to "customers," but it is clearly not in a retailing context.  The BP values which are part of its mission statement include "no harm' to people or the environment, which is ironic considering its 2010 oil spill crisis.

Chevron (ExtraMile and Caltex Convenience Stores)
As with all major oil companies that also do gas station and convenience store retailing, the Chevron Mission Statement lacks any reference to the end-user customer, which is a key part of the success of any retail operation.  As it is, the Chevron mission statement is its Vision for how to do business “the Chevron way,” backed up by seven Values, which guide employees in how to do things “the right way.”

ExxonMobil is on a money mission and its guiding principles are also profit-centered, keeping employees constantly focused on achieving the bottom line.  Unfortunately, the ExxonMobil gas and convenience store customer isn't standing on the bottom line, which might be one of the reasons why ExxonMobil sold got out of the company-owned convenience store business in 2008.

The Shell mission statement is its objective to meet the growing demand for energy, which obviously doesn't pertain to its downstream sales of fuel, coffee and junk food..

However, its core values are spot on for employees who wok in its Food Mart Convenience Stores.

Mission Statements of Food Retailers That Sell Fuel

If gas stations can sell food, why can't grocery stores sell gasoline?  Besides the EPA regulations that create compliance hassles, many of the largest U.S. grocery, hypermarket, and warehouse clubs could think of no good reason not to add retail fuel sales to their product mix.  

This is an index of some of the non-convenience store retailers that also sell retail fuel.






Fast Food Friends or Foes?  Mission Statement of Chain Restaurants Competing or Partnering

Convenience store retailing these days is less about gasoline, which is a low margin and highly competitive product, and more about the "convenience" merchandise that is sold inside of the stores, which are primarily high-margin consumables.  So increasingly convenience stores are creating larger retail store footprints, and positioning themselves as competitors to both fast food restaurants and grocery stores.  

What follows is an index of the fast food companies that are either in direct competition with or in franchise partnership with the largest convenience store chains:

  • Arby’s
  • Bojangles
  • Burger King
  • Captain D’s
  • Carl’s Jr.
  • Checkers
  • Chick-fil-A
  • Del Taco Mexican Restaurant
  • Domino’s
  • Hardee’s Fast Food Restaurants
  • Jack in the Box Restaurants
  • McDonald's
  • Starbucks
  • Subway Sandwiches
  • Wendy's

The World's Largest Convenience Store

It's worth noting that the largest convenience store chains and the World's Largest Convenience Store are two different things.  As of June, 2016, the world's largest convenience store is Buc-ee's in New Braunfels, Texas.  

With 67,000 square feet of retail sales space, Buc-ee’s dwarfs the average convenience stores locations of the largest convenience store chains.  To put it into perspective, you could fit 22 average sized 7-Eleven convenience stores inside this world’s largest Buc-ee’s. Two average sized Whole Foods storescould fit inside the New Braunfels Buc-ee’s. Walmart's Neighborhood Market stores are almost 40% smaller than Buc-ee’s world’s largest store.

What is the mission statement that drives a small retail chain to be bigger and better than competitors which are obviously so much bigger in so many ways?

Bucee's Mission Statement

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