Green Monday: What, When, Why, and Where

This Is the Second-Best Day for Online Holiday Deals

Green Monday holiday shopping
••• Photo: PeskyMonkey/Getty Images

Green Monday is the biggest online shopping day in December. It falls on the second Monday of the month. That’s when shoppers realize they only have around 10 shipping days left before Christmas. In 2018, Green Monday falls on December 10. It's also called Cyber Monday 2 because it’s the second-biggest day for online holiday shopping. 

For that reason, Green Monday is promoted by top stores like Wal-martTarget and Amazon.

They use it to extend the excitement around Black Friday and the holiday shopping season. The 2018 sales deals are posted on these stores’ websites after Thanksgiving.

The discounts are substantial. In 2017, Target offered 20 percent off every $100 spent on accessories, home, and beauty. JCPenney gave 25 percent off orders under $100 and 30 percent for orders over that amount.

Both Green Monday and Cyber Monday occur after the in-store gift purchasing done on Black Friday. It's the first shopping day after Thanksgiving. But the online days set greater records each year. More and more people enjoy the convenience of shopping with their computers, tablets, and phones. 

Like Cyber Monday, Green Monday is more appealing to Millennials and Gen X. Sixty percent of those under 40 buy their holiday gifts online, compared to just 40 percent of Baby Boomers. 

The holiday shopping season is critical because one-fifth of annual retail sales occurs between Black Friday and Christmas.

Some, like jewelers, receive 40 percent of their annual revenue during the holidays.

Green Monday Sales History Chart

In 2016, Green Monday online retail sales were $1.621 billion. That beat the 2014 record of $1.615 billion. It's more than double the pre-recession high of $881 million set in 2007. 

It was the fifth-biggest online spending day of the holiday season.

Cyber Monday was first, at $2.9 billion, and the following day at $2.2 billion. Black Friday saw $1.9 billion in online sales, followed by December 9, at $1.69 billion. Sales for 2017 are not yet available.

Green Monday Sales History
Year Sales (in billions)Percent Increase
2005   $.556  N.A.
2006   $.661  18.9%
2007   $.881  33.3%
2008   $.859   -2.5%
2009   $.854   -0.6%
2010   $.954  11.7%
2011 $1.133  18.8%
2012 $1.275  12.5%
2013 $1.401    9.9%
2014 $1.615  15.3%
2015 $1.408 -12.8%
2016 $1.621   15.1%

How Green Monday Got Its Name

In 2007, eBay reported that its busiest day was the second Monday in December. At that time, it was the last day shoppers could get gifts in the mail so they would arrive by Christmas. eBay christened it Green Monday for two reasons. First, green meant revenue for the company. Second, eBay markets online shopping as environmentally friendly, or greener than brick-and-mortar stores.

Green Monday is no longer the busiest day, as shoppers are attracted to deals throughout Cyber Week. With Amazon Prime and other services, shoppers can wait until closer to Christmas to buy online and have it arrive on time. But Green Monday is still a good bargain. Retailers offer 50 percent to 90 percent off regular prices.

 

How to Get the Best Green Monday Deals

Each store posts its Green Monday sales deals on either their own Green Monday or Cyber Monday websites. You can find the best deals for all stores on FatWallet's Green Monday website.

You can also find Green Monday sales deals on CyberMonday.com. The site promotes online discounts from 800 retailers year-round. These Cyber Monday shopping tips can also apply to Green Monday.

Of course, the best deals are often on Wal-Mart's site. More than 300 online specials are offered, including ten of the most popular deals from Black Friday.  Green Monday has Walmart.com’s highest traffic day in December for two years in a row.