Green Monday: What, When, Where

This Is the Second-Best Day for Online Holiday Deals

Green Monday holiday shopping
It is obvious why people love online shopping. Photo: PeskyMonkey/Getty Images

Green Monday is the second Monday in December. It's also known as Cyber Monday 2 because it's the second biggest day for online holiday shopping.

For that reason, Green Monday is promoted by top stores like Wal-mart, Target and Amazon to extend the excitement around Cyber Week and the Black Friday kickoff to the holiday shopping season. 

In 2016, Green Monday online retail sales were $1.621 billion.

That beat the 2014 record of $1.615 trillion. It's more than double the pre-recession high of $881 million set in 2007. Only Cyber Monday saw greater sales, at $2.5 billion. 

Both Green Monday and Cyber Monday follow the bricks-and-mortar shopping done on Black Friday, the first shopping day after Thanksgiving. Bit the online days set greater records each year as more people enjoy the convenience of shopping with their computers, tablets, and phones. 

Like Cyber Monday, Green Monday is more appealing to Millennials and Gen X. Sixty percent of those under 40 buy their holiday gifts online, compared to just 40 percent of Baby Boomers. 

The holiday shopping season is critical because one fifth of annual retail sales occurs between Black Friday and Christmas. Some, like jewelers, receive 40 percent of their annual revenue during the holidays.

Green Monday Sales History Chart

YearSales (in billions)Percent Increase
2005   $.556  N.A.
2006   $.661  18.9%
2007   $.881  33.3%
2008   $.859   -2.5%
2009   $.854   -0.6%
2010   $.954  11.7%
2011 $1.133  18.8%
2012 $1.275  12.5%
2013 $1.401    9.9%
2014 $1.615  15.3%
2015$1.408 -12.8%
2016$1.621   15.1%

How Did Green Monday Get Its Name?

In 2007, eBay reported that its busiest day was the second Monday in December. At that time, it was the last day shoppers could get gifts in the mail so they would arrive by Christmas. eBay christened it Green Monday for two reasons. First, green meant revenue for the company.

Second, eBay markets online shopping as environmentally friendly, or greener than brick-and-mortar stores.

Green Monday is no longer the busiest day, as shoppers are attracted to deals throughout Cyber Week. With Amazon Prime and other services, shoppers can wait until closer to Christmas to buy online and have it arrive on time. But Green Monday is still a good bargain. Retailers offer 50 percent to 90 percent off regular prices. 

How to Get the Best Green Monday Deals

Deals can be found on each stores' Green Monday or Cyber Monday websites. You can find the best deals for all stores on FatWallet's Green Monday web site.

Green Monday sales can be found on CyberMonday.com, which promotes online discounts from 800 retailers year-round. ​These Cyber Monday Shopping Tips can also apply to Green Monday.

Of course, the best deals are on Wal-Mart's site. More than 300 online specials are offered, including ten of the most popular deals from Black Friday.  Green Monday was Walmart.com’s highest traffic day in December for two years in a row.