Google Adwords Tips and Tricks for New Online Marketers

Google Adwords Tips and Tricks
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Even as a beginner, it doesn't take much time to succeed with Google Adwords. However, competition is fierce, so if you want to make the most of the program, pay close attention to every detail as you get started.

There are a number of important issues and questions every internet entrepreneur considering Adwords needs to address, and no two situations are alike. You know your chosen niche market best, and now is a great time to put it all together with some helpful Adwords strategies and tactics:

1. Impose Spending Discipline and Spend Wisely

"You have to spend money to make money" is a popular business phrase and can certainly apply to your Google Adwords campaigns. However, newcomers to the program are justified in being cautious, at least until they get the hang of things.

Therefore, it is important to set a monthly spending budget and apportion it according to your desired marketing schedule. Some experts say seventy-five (75) or one-hundred (100) dollars daily is the minimum amount you need to spend to get results. While that may be the case in some niches, I know people who begin to get tangible results with lower amounts. 

Your goal is to get clicks that lead to actionable and measurable results such as getting new email subscribers, generating sales, or some other desired action. Arguably, you may be better off taking extra time to plan your campaigns (see below), then front-load your spending to get an immediate  bang for your buck.

2. Learn How to Build a Google Adwords Campaign

You have a budget, now it's time to set up your campaign. Marketers often divide their campaign by geography (local, state) if they are targeting distinct retail clients, search criteria, display criteria, or remarketing priorities. There are a number of concepts that you'll have to understand:

Understand the terminology and meaning behind your campaign settings, including:

  • Campaign name, campaign type
  • Location and language
  • Ad extensions, etc.

Understand the art of bidding for and buying clicks, including:

  • cost per click (CPC)
  • cost per impressions (CPM)
  • cost per conversion (more advanced (CPA) type bidding

3. Building a Relevant Adwords AdGroup

Adwords ad campaigns are usually broken up into ad groups, because you will need to segment different goals and niches with different keywords, ads and bids. This will help Google place your ads in the most appropriate spots, and target the right audience based on the right keywords.

Your objective is to put in the most relevant keywords in each ad group and ideally avoid to much overlap, even if they relate to the similar campaigns within your business.

Aim for at least 2-3 ads in each ad group, and vary the style to make your testing more meaningful.  You have several options including dynamic keyword insertion and writing your ad in the form of a question. Above all, do not forget to include at least one keyword per ad, and a strong call to action to end things off.

4. Learn to Manage Your Keywords

Keyword management is, well, key to a successful and profitable Google Adwords campaign.

Your job is to test and monitor keyword performance, noting which ones are delivering clicks and turning visitors into paying customers. Take advantage of Google's keyword reports and performance analytics to delete, add or leave keywords as is.

Final Thoughts on Google Adwords Advertising

Google Adwords success is not about cheap gimmicks, but rather intelligent campaigns made with ad groups (ads, keywords) that deliver superior content and  relevant proposals to its visitors. Claim your piece of a multi-billion dollar online industry by getting the job done now.