Glenn Halbrooks has more than 30 years of experience working as a media professional. Like most people in the industry, he is excited about the technological revolution that's underway in how we receive and deliver information.
Glenn began working in TV when he was in high school. For the past 13 years, he's been leading the team of a local CBS TV affiliate, currently as the news director. Glenn has overhauled the station's website, launched social networking platforms and trained staff on using these new tools while maintaining standards of accuracy, attribution and fairness. He also works closely with upper level management grow the brand and protect the company's image across the 15-county viewing area.
Glenn also leads his station's on-air and online branding efforts, from logo and graphic design to brand positioning. He co-authored the station's policy and style manual, which helps staff members learn policies on writing and ethics so they'll make the right decisions in the field, on-air and online.
Previously, Glenn worked as station manager and over the years as a videographer, reporter, anchor, senior news producer and news promotion producer. He has been a part of news teams that have won Emmy Awards for "Best Newscast,"and also awards from the American Advertising Federation, Associated Press and Cable Television Association.
Glenn has a B.A. degree in communications with concentrations in broadcasting and journalism from Mercer University.
When I started in television news, videotape was new, changing a typewriter's ink ribbon was a regular part of the day and cigarette smoke filled the newsroom. Today, anyone can be a part of the media from their own home computer. That makes this the most exciting time to work in the industry. I will help you stay updated on media tools and trends while following the challenges confronting traditional media and the opportunities in the new media landscape.