How to Get Your New Online Business Noticed

Jumpstart Your Online Business' Success

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Get Your New Business Noticed Now!. Marrio31 | Collection: E+ | Getty Images

Many new online entrepreneurs erroneously believe that simply having a website means the business can run on its own 24/7. In theory, that is true, but the reality is, just because a website is online, doesn’t mean people will find it. Making money online, whether you’ve got a store, a blog, or a service, requires people to visit your website, and that won’t happen if you don’t make it happen through marketing.

Alongside providing your products or services, you need to market your online business. Here are 6 ways can get your new online business noticed.

1. Focus on the value you provide.

Potential clients and customers don't care how great you are, they care about whether or not you can help them. All marketing you do should focus on the problems you solve and how you'll make your prospects' lives better. Your social media engagement, email messages, and marketing tactics should all focus on providing something your market wants or needs, and how what you do will benefit them. Value not only leads to sales, but consumers will share things of value, helping you promote your business.

2. Use multiple formats to reach your market across the web.

Not everyone who follows you on Twitter will also be on your email list, so don’t worry too much about duplicating messages and annoying your audience. Wherever your market hangs out, that’s where you want to be, whether that’s on Pinterest, LinkedIn, or YouTube.

Repurposing your content into different formats allows you to expand your reach and avoids sharing the same stuff everywhere. For example, a how-to article on your website can be turned into a video for YouTube (which can be shared on Pinterest as well).

Just because you're business is online, doesn't mean you should ignore offline opportunities to market.

Print advertising or publishing articles, public speaking, business cards, and more can be used to attract people to your business in the real world.

3. Connect with others in your industry or market, especially influencers. 

You don’t want to use people and they won’t help you if you approach them inappropriately, but you can build mutually beneficial relationships with people who have a following. Approach others who have the ear of your market authentically with something of value. For example, ask to interview them for your website or podcast. Offer to provide content for their website or blog. Share their words of wisdom through social media (i.e. retweet their posts). Doing nice for others will endear them to you, and increase the chances of their sharing your business with their followers.

4. Curate content from others in your industry, especially influencers.

Finding great content from others that you can share and comment on is a great way to show off your expertise and increase your influence. Curating isn’t copying someone else’s content, but instead, writing about what you found and including a link to it. In many cases, the owner of the content will be notified (i.e. in the case of a WordPress blog) that you’ve shared the link, which can draw them to visit your site and hopefully engage with you.

Sharing social media posts is another great way to build a relationship with others who might turn around and share your content as well.

5. Become the go-to resource for information your market needs.

Become invaluable by sharing news, trends and top resources your market needs, even if means referencing or linking to other sites. You can use Google Alerts or use a feedreader to track news and trends from your favorite resources, and then share that information with your market. This not only shows you're an industry expert, but can be a way to attract influencers as well.

6. Be authentic and approachable.

The Internet and social media has changed marketing. No longer can you hide and simply send out one-way messages about your product or service. Today, people want to engage with the people they do business with.

They want to know you and your values. They want you to listen to them and respond. The more you engage with your market, the more attached they become, which leads to loyalty. Further, they’re more likely to tell others about you. 

This means you need to respond to emails and questions asked to you through social media. You should reply to comments on your blog or social media, and thank others who share your information. 

While much of these six steps take time to do and to show results, they are invaluable in building a quality brand and loyal customers.