4 Ways to Get Traffic to Your Website

How to get website traffic
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Along with superior copywriting skills, knowing how to generate website traffic is key for successful Internet marketing at any level. For our purposes, let's define traffic in terms of the number of people who actually visit your website, blog, etc.; the number of pages they visit on your website, and the (average) amount of time spent on each part of your website.

Every online businesses needs a basic understanding of traffic, and how to get it.

Therefore, let us define the four (4) basic types of traffic you can draw on for your entrepreneurial endeavors.

1. Unfiltered Direct Traffic

In your business, perhaps (hopefully!) you have benefited from prospects and customers who have come to you without any special effort on your part. If so, then you have been the beneficiary of direct traffic. Typically, they have found you by typing in your URL or from previous bookmarks when conducting research.

See also: How to Pick the Perfect Domain Name for Your Website

By and large, these people are interested in your company or have seen your URL advertised somewhere. Which is good news for you, since a good presentation will likely lead to several return visits, newsletter sign-ups, or other relationship-building opportunities. Direct traffic is a positive reflection on your growth potential, since newcomers remember you from somewhere and want to take a chance that you can help them out.

2. Organic (Unpaid) Traffic

As great as direct traffic is, only a small percentage of people these days are specifically looking for your website. That's why many Internet marketers favor organic traffic because web surfers are more likely to use generic (or less generic) keywords in a search to locate desirable online content.

If your website ranks high in the search rankings (Google, Bing, Yahoo!, etc.), chances are that you will benefit from an avalanche of targeted traffic.

The best part of organic traffic is that it is free, yes FREE! Actually, it's not quite free. You will have to take the time optimize your website for SEO using some tried and tested techniques. If successful, you can avoid having to pay for traffic out of pocket (see below).

3. Paid Traffic

Upping the ante in your online business activity probably means some type of advertising plan to get traffic. Pay-per-click (PPC) schemes are among the most common, as are various advertising networks.  

Essentially, you are paying a price for your advertisement to be seen on the other people's websites. The more precise and relevant your message is to the targeted viewer, the more likely that your investment will play off in the long run.

4.  Referral Marketing Traffic

In online business, your reputation is worth a lot. Not only will it help you get repeat business from existing customers, but it can be the bedrock from which your website URL goes viral – thanks to your customer base! That's the essence of obtaining referral traffic.

Thanks to the interconnectedness of the Internet, people can share your good deeds and value on both a local and global scale.

Many do so by sharing your links on their own webpages, others are often more than willing to use classical e-mail or social media to spread the word. 

Traffic generation schemes are as unique as the goals you set out for you, and may require the implementation of an online advertising program like Google Adwords, paid or organic search engine promotion, search engine optimization (SEO), or direct marketing tactics.

You don't have to try all of these methods, just find the one (or two) that suit your abilities and budget to help you gain a better footing in your chosen niche market