Freelance Writer Website: 10 Must-Haves

Your freelance writer website is one of the most important aspects of your marketing plan. Having a web presence is important, as it's often the first place that a potential client will go to check out your history, clips and skills. I firmly believe that every writer needs a website today.

What exactly does it mean to have a web presence though, and what are the parts of a freelance writer's website, exactly? Great questions! I've got you covered here with 10 elements you should consider building into your freelance writing website. And, when you've got the basics down and you're ready to go advanced, check out 10 More Things a Freelance Writer Website Needs.


Your landing page should immediately elicit a buy-in from your potential client. In your own words and graphics, you must convey professionalism, while still coming across as a real, verifiable, trustworthy human. Use logos, professional photos and some text that expresses who you are as a writer, what you can do to serve the potential client, and why-specifically- they should hire you.

Past Work/Employers

This will be one of the main parts of your freelance writer website. Offer visitors a clear listing of past employers and clients. What have you done in the past that makes you worthy of hiring in the future? Who do you currently write for? What articles/pieces have you completed that will give your next client the confidence to hire you?

Other Qualfications

List/demonstrate other qualifications next. Include academic training, awards, organization memberships and other pieces of evidence that demonstrate your ability to write and serve the publication/magazine/company or client.


Don't just say it: show it! Include completed samples of your past work in your writing website. You can use PDFs if you have the right to publish the work on your freelance writer website, or you may simply provide a description and a link. Need help with samples? Check out this information on the writer's portfolio.

Subject/Niche Information

If you write specifically in a certain niche/subject matter area or medium, make sure your potential clients understand that. In addition, including this information will help you with SEO and keywords (see below).

Keywords/SEO Terms

I cannot tell you how many times a fellow freelance writer has told me that he's got work because his client searched for "freelance writer" = "city name" or "freelance writer" + "latino niche" or a similar keyword combo.


I have always named my rates up front and in print, as I put a lot of research into them. However, some writers prefer to name a range, or suggest that potential clients call for quotes. In addition to rates, be sure to be up front and clear about your policies, such as those pertaining to down payments, rush jobs, contracts and non-disclosure agreements.


Including a blog in your webspace enables your client to see that you're a professional, busy, thriving business. It also helps with Google ranking and allows your client to perhaps see a personal side of you, or get a taste for your writing voice.

Testimonials/References/Case Studies

This is self-explanatory. Include anything that will give the publisher/editor confidence in your skills.

A Page for Current/Ongoing Clients

I keep a page specifically for current clients that includes instructions on how to pay me, where to access our contract, how to use my FTP service, how to contact me in emergencies and generally anything else that current clients may need to know.

Your Freelance Writer Website

Remember, your freelance writing website is a reflection of your career and talents as a writer. Keep it succinct, updated and professional. Best of luck.