Five Must-Read Books about Franchising

Below are five must-read books about getting started in franchising. If you are considering buying a franchise these books are a great way to get started.

1
Street Smart Franchising - Joe Mathews

Street Smart Franchising
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Street Smart Franchising provides an excellent overview of the franchising process. It’s not the place where you should end your research into the franchising world, but it’s a great place to start. It’s an easy read and details in a frank way the benefits and drawbacks of franchising. Matthews, DeBolt and Percival lay out a very helpful six-step franchise investigation process designed to smooth the process of figuring out what franchise to purchase. It also takes an in-depth look at the research and investigation of a franchise, something glossed over in many franchise books. Buy from Amazon

2
Franchising for Dummies - Michael Seid and Dave Thomas

Franchising For Dummies
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Like the other books in the Dummies series, Franchising for Dummies assumes that reader comes in with no knowledge about the franchise industry and works from there. Franchising for Dummies also has the benefit of being co-authored by Wendy’s founder Dave Thomas, who started one of the biggest fast food franchises in the United States. A frank and straightforward book about a complicated subject, Franchising for Dummies provides a thorough overview of the process of evaluating, buying, running, and selling a franchise, and dedicates an entire chapter to the most important question of all - whether becoming a franchisee is right for you. Buy from Amazon

3
The Franchise MBA - Mastering the 4 Essential Steps to Owning a Franchise

The Franchise MBA
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An easy read that provides a high-level overview of what it takes to bridge the gap from dreaming about business ownership, to realization of the dream via the franchising model. Thoroughly researched and well-written, The Franchise MBA provides a comprehensive view of the franchise world through a step-by-step process that guides readers to examine both the pros and cons of the franchise model: 1. The Introspective Self 2. The Franchisor 3. The Franchisees 4. The Legal and Financial. Buy from Amazon

4
The Educated Franchisee, Second Edition - Rick Bisio

The Educated Franchisee
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Bisio’s book, the most recent edition of which was published in 2011, has the rare combination of being a quick read while also containing lots of specific technical advice. The writing is clear and concise and the advice is right to the point and extremely practical. The Educated Franchisee will help you figure out if franchising is right for you, and if so will help you sort through all the research associated with the process and cut straight to what you should really be looking at. Buy from Amazon

5
Franchise Fraud - Protect Yourself - Robert Purvin and Robert L. Purvin Jr.

The Franchise Fraud: How To Protect Yourself Before And After You Invest
Courtesy of Amazon.com

This book is oriented towards warning potential franchise owners of all the dangers and obstacles in owning a franchise. The author is an attorney who spent much of his career working for franchisors. He explains the way franchisors sell franchises and breaks down the myths franchisors disseminate to make franchises seem more attractive. Any potential franchisee should give this book a read before making any final decisions. Buy from Amazon