5 Must-Read Books about Franchising

Buying a franchise is a big step but there's help on the way if you're willing to do the research. Whether you prefer to get your information from the Dummies series or you prefer books targeting Harvard MBAs, one (or all) of these five must-read books will help get you started down the path to franchising.

Street Smart Franchising - Joe Mathews

Street Smart Franchising provides an excellent overview of the franchise process and is a great place to start the research process. It is an easy read and details in a frank way the benefits and drawbacks of franchising. Authors Matthews, DeBolt and Percival lay out a helpful six-step franchise investigation process designed to simplify the process of figuring out which franchise you should purchase. It also takes an in-depth look at how to research and investigate a franchise, something glossed over in many other franchise books.

Franchising for Dummies - Michael Seid and Dave Thomas

Like the other books in the Dummies series, Franchising for Dummies assumes that readers have no prior knowledge about the franchise industry. Franchising for Dummies has the added benefit of being co-authored by Wendy’s founder Dave Thomas, who started one of the biggest fast food franchises in the United States. A frank and straightforward book about a complicated subject, Franchising for Dummies provides a thorough overview of the process including evaluating, buying, running and selling a franchise. It also dedicates an entire chapter to the most important question of all - if becoming a franchisee is right for you.

The Franchise MBA - Mastering the 4 Essential Steps to Owning a Franchise

An easy read that provides a high-level overview of what it takes to bridge the gap between dreaming about business ownership and the realization of that dream using the franchise model. Thoroughly researched and well-written, The Franchise MBA provides a comprehensive view of the franchise industry and takes the reader through a step-by-step process that examines the pros and cons of franchising. The four-step model​ includes: 1. The Introspective Self 2. The Franchisor 3. The Franchisees 4. The Legal and Financial.

The Educated Franchisee, Second Edition - Rick Bisio

Rick Bisio’s book, the most recent edition of which was published in 2011, offers the rare combination of being both a quick read and at the same time it has lots of specific technical advice. The writing is clear and concise and the advice is practical and gets right to the point. The Educated Franchisee will help you figure out if franchising is right for you, and if it is, will help you sort through the research process so you can get straight to what's most important for you.

Franchise Fraud - Protect Yourself - Robert L. Purvin

This book is oriented towards warning potential franchise owners about the various dangers and obstacles inherent in owning a franchise. The author is an attorney who spent much of his career working for franchisors, so he should know. He explains how franchisors sell franchises and ​Purvin exposes the myths franchisors perpetuate to make franchises more attractive. Any potential franchisee should give this book a read before making a final decision.