Fact Sheet Sample

Writing a fact sheet is simple once you get the form and content down. Used with permission from Stock.Xchg, member: anyone71.

Following is a sample fact sheet, one of a series of sample journalism/PR pieces for new and practicing freelance writers. A fact sheet is used to concisely summarize an organization, news item, issue, or a cause, and like the other pieces in this series, it is used to entice a journalist to write about a subject. However, it differs from a backgrounder in that a backgrounder is often a narrative, and, indeed, is in text form.

Many fact sheets are lists, and focus on numbers and stats. In addition, many are formatted in bullet form. The fact sheet is often provided with <http: freelancewrite.about.com="" od="" mechanicsofwriting="" a="" sample-press-advisory.htm"="">advisories, press releases and/or other press or biographical materials.

Let's take a look at the format and content through this sample: (This is Fact Sheet that I wrote for a specialty Latino food group that was attempting to drum up publicity, but which went under before they used the press kit I wrote. They allowed the publication rights to revert back to me on their pieces, although I've edited it heavily anyway.

(Begin with a clear, short Hed and Dek): Food Industry Executives Act on Growth Potential of Latino Demographics

(Begin with a short summary in paragraph format. This one, edited by my client, may be a little long in some cases.) Food industry executives and advertisers are aiming both more products and more ads at U.S. Latino families, hoping to hook the demographic and to inspire brand adoption and loyalty by introducing more ethnic flavors and increasing Latino-targeted advertising.

Executives at a recent food industry meeting acknowledged their desire to procure brand loyalty from Latino families due to strong demographic growth in the coming years, combined with a projected increase in household food spending within the group. Ken Powell, Chief Executive of General Mills echoed these statistics, noting that Latino families are more likely to cook and eat at home.

(What then follows is a series of stats and facts that back up the main idea that the company is trying to send to the journalist. Again, these are best bulleted.)

  • Food companies have begun to introduce flavors into mainstream food collections that were previously considered appropriate only for regional Latino markets, with over 345 companies at the meeting indicating an interest in this route.
  • Advertising budgets of the Top 500 U.S. advertisers showed a 14% increase in 2010 on campaigns directly aimed at Hispanics.
  • List item 3/statistic
  • List item 4/statistic
  • And etc. This is where the additional stats or facts would go.

(Some fact sheets will end with another press on the journalist, sometimes with story arcs, summaries, or further places to find information. Notice the wording in the ending paragraph of this fact sheet.)

What does this mean for businesses? Latino consumers, even those out of traditional regional Latino markets, will realize greater variety and more options in their family food purchase.

There is potential for developing brand loyalty when families and primary shoppers see their needs and wants reflected in options on the shelf. In addition, Latino buyers may be more likely to frequent stores and chains that regularly stock food options that are interesting and attractive to them. Increased advertising aimed at Latino purchasers means more potential clientele for agencies and marketers able to position themselves as experts able to reach the market.

(My client chose to end the fact sheet with a list of resources and sources).

There you have it- it's as simple in format as a paragraph, list, paragraph, and the content focuses on pushing a story or issue supported by facts and figures. Best of luck in writing your press pieces.

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