Exit Realty - A Focus on Agency Growth and Sharing

An innovative incentive structure puts recruiting in the hands of agents

Realtor with sale sign
Getty Images/David Sacks

Real estate agents looking for a new broker might consider EXIT Realty Corp. International. The real estate brokerage firm has offices across the United States and has a concentrated presence in the mid-Atlantic region and Florida. Exit Realty offers agents training opportunities as well as the technology needed to perform their jobs on the go. The company provides a unique benefits structure that agents may wish to consider as they search for a brokerage firm to call home.

Residual Income for Agents

On Exit Realty’s corporate web site, and throughout its recruiting and training materials, the company sells its agent recruiting program designed to benefit both new agents and those currently working at Exit Realty. In a nutshell, the company hinges its growth on its agents by offering incentives to recruit new agents into the firm. Agents who engage in recruiting earn residual income based on the commissions earned by new agents they bring to the firm.

Benefits Structure Breakdown

For each new agent sponsored, the sponsoring agent receives a bonus equivalent to 10 percent of the sponsored agent's commission, paid by EXIT Realty as an incentive for helping to grow the corporation. Sponsoring agents can receive up $10,000 in bonus payments. The company also offers agents a 7 percent retirement residual and, should the agent die, his beneficiary could receive a 5 percent ongoing residual.

All of these benefits are available for those agents who stay with the company long term. Exit Realty also does not charge its agents monthly desk fees.

Commission Split

Exit Realty has a 70-30 commission split, with 70 percent going to the agent and 30 percent going to the broker. This commission split is inline with commission splits offered by competitor brokerage firms such as Keller Williams.

Agents who earn $100,000 or more can enter into a 90-10 commission split with Exit Realty, where the agent gets 90 percent of her income.

No Limit on Sponsorships or Locations

There is no limit on the number of agents that any one agent can sponsor, nor is there a location limitation. As such, an agent in San Francisco can sponsor one in New York. Obviously, this has led to very rapid growth of brokerage firms and the franchise.

Agent Fees

Exit Realty charges its agents a $295 annual member fee paid to the franchise. Agents also pay fees based on the amount of commission earned. The fee is capped at $3,200 per year at the time of publication. Some Exit Realty brokerages charge their agents an errors and omissions insurance fee at the broker’s discretion.

Being an Exit Realty Agent

Discussions with agents and brokers indicate that the company fosters a spirit of cooperation among its independent contractor agents, as the success of their down-line sponsored agents directly results in income for the sponsoring agent. Other agents say that the company’s retirement and benefits residuals are valuable incentive and a contributor to their incentive to remain with Exit Realty during real estate slumps.