Event Planning Careers in Corporate Organizations

There are many event planning careers in the corporate world, and these positions may not always be easily recognized. A review of the corporate structure finds many different satisfying event planning careers.

Jobs in marketing and event management focus on the most common corporate events: seminars, conferences, trade shows and appreciation events.

Some less obvious event-related jobs exist in communications, training and the corporate foundation. The following provides a brief introduction to each Choosing an event planning career provides a lot of options so this list of possible event planner job titles will help you narrow your search.  

Learn how to be an event planner

 

Event Planning Careers

1
Meeting Management

Event Planning Careers
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For those who want to work 100% of the time in corporate event jobs, the meeting management department is the obvious route.

Individuals in this area focus on contracting outside services, manage lodging, food & beverage, transportation, A/V, and other expenses. These jobs are often part of the purchasing department, so expense management drives many decisions. Popular job titles, salaries, and currently available jobs include:

  • Meeting Planner
  • Travel Coordinator
  • Meeting Assistant

2
Office Support

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Administrative support manages event responsibilities, plans and executes departmental and client-specific meetings, travel arrangements, etc. They also work with outside hospitality vendors, track outside services budgets, etc.

With the focus on strong organizational skills, many event planners start their path here and transfer into other event planning roles. Popular job titles, salaries, and currently available jobs include:

  • Administrative Assistant
  • Executive Assistant
  • Senior Administrative Assistant

3
Marketing and Sales

Event Planning Careers
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Whether an organization is sales-driven or marketing focused, the business area of any company coordinates the bulk of events, especially smaller meetings. For marketers, the emphasis is on return investment for the value of events rather than expense management.

Most organizations recognize the value of face-to-face activities, and this has led to an increased focus on client seminars, conferences, appreciation events and more. Popular marketing titles, salaries and currently available jobs in each category include:

  • Marketing Coordinator
  • Meeting/Event Manager
  • Marketing Specialist
  • Product Specialist

4
Communications

Event Planning Careers
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The communications department of many corporations is responsible for "brand" management. It focuses on business communications, internal communications, advertising, community relations, media relations, sponsorships and more.

Although event planning is not the primary focus, activities that involve events may include creating a presence for media events, trade shows, mobile marketing, sponsorships, employee meetings, etc. Entry-level job titles, salaries, and currently available jobs include:

  • Communications Specialist
  • Advertising Coordinator/Promotions Assistant
  • Public Relations Specialist

5
Education and Training

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The learning department in many corporations is responsible for planning and executing a range of educational meetings and tools.

This may include corporate training programs for new employees, field office training, employee development, annual employee trainings -- especially for the sales department and other key functional areas of the business. And the responsibilities for planning and executing such programs have all the trappings that would appeal to any event planner. Popular job titles, salaries, and currently available jobs include:

  • Training Assistant
  • Training Specialist
  • Corporate Trainer
  • Training Manager

6
Foundation

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The corporate foundation is a great source for event jobs, and possibly one of the more overlooked areas. But a corporate foundation job could be a paradise for an event planner.

Positions will allow you to represent the business while working closely with non-profit organizations and others involved in the grant requested community education, awareness and research programs; representatives from the foundation will participate in the planning process for those events. For salaries, see related job titles above. Popular titles and currently available jobs include:

  • Foundation Specialist
  • Program Manager
  • Foundation Assistant