Erica Sandberg

Erica Sandberg

Credit, Lifestyle, Entrepreneurship
Consumer Finance Reporter and Writer


  • Author of Expecting Money: The Essential Financial Plan for New and Growing Families 
  • U.S. News & World Report credit card and personal loan contributing reporter
  • Content producer for First Republic Bank, Discover, Marqeta, Experian, Bankrate,, CardRates,, and Personal Finance Service
  • Host of Making it in San Francisco, a financial and lifestyle program on KRON-TV, and Adventures in Money podcast.


Erica is as knowledgeable about credit and money matters as she is passionate about connecting individuals and businesses with the right financing products and companies. She spent 10 years with Consumer Credit Counseling Service (CCCS), first advising people on their cash flow challenges, debt repayment goals, and future plans, and then as the organization’s primary media spokesperson. 

After writing her book, Expecting Money: The Essential Financial Plan for New and Growing Families (Publishers Weekly starred review and published in two editions), Erica launched her own business - Sandberg Financial Education Services - in 2008. Today Erica is one of the country's most noted consumer finance authorities. She provides financial commentary to the major cable stations, from CNN to Fox as well as all local media outlets, and is often quoted in such news outlets the Wall Street Journal, Los Angeles Times, and San Francisco Chronicle, among many other newspapers. 

Erica has been an ambassador for Chase, Western Union, the Better Business Bureau, and Learning Resources, as well as a credit expert in court hearings. She has written countless articles on virtually every financial topic, spoken at national personal finance and journalism events, and hosted her own television program (Making it in San Francisco) and podcast (Adventures in Money). Her City Brights column appeared in the San Francisco Chronicle’s digital outlet, and her syndicated credit card advice column ran for over seven years. Erica currently writes two bi-monthly columns centered on small business credit topics: Business Banter on Bankrate and Small Business Credit Profile on


In addition to earning a Bachelor’s Degree in art history from San Francisco State University, Erica completed UC Berkeley extension’s 2-year financial planning certificate program. During her tenure at CCCS she achieved and maintained her certification in credit counseling.