Headshot of a blonde woman with glasses on a black background.

Ella Ames

Personal finance, small business
Small Business and Personal Finance Writer
University of Dundee, Scotland


  • Covers small business finance, entrepreneurship, and startups for The Balance.
  • Began covering small business in 2015
  • Has also written about small business and personal finance for LendingTree, ValuePenguin, EE Times, PolicyMe, and AllBusiness.com
  • Background in business journalism 


Ella Ames is a freelance writer and editor with a focus on personal finance and small business topics. Her work has appeared in The Balance, LendingTree, ValuePenguin, EE Times, PolicyMe, AllBusiness.com, Promo.com, Cities of the Future, PopSugar, The Tribune, and more. 

Ames has a background in business journalism, and began covering small business in 2015. She enjoys helping readers broaden their financial knowledge and gain control over their finances. 


Ames graduated from the University of Dundee in Scotland.