eBay Sellers Cash in on Laughing Chewbacca Mom's Viral Video

Laughing Chewbacca mom
It's the simple joys in life!. SuzanneAWells.com

It happened on May 19, 2016. It was just a trip to Kohl's to make a few returns. Candace Payne of Grand Prairie, Texas decided while she was in the store, she would pick up something fun for herself as she was still celebrating her birthday joy. When she got back to the car, she was so excited about the hilarious gift she bought herself, she had to share with her friends on Facebook via a live stream video.

That is when history was made.

As of Sunday morning, May 22, 2016, her  4-minute viral video  has has over 127 million views and is the most viewed livestream video on Facebook. The video had 1 million views after just 2 days, which is unheard of for a non-celebrity. The phenomenon about this situation is that Candace wasn't selling anything, isn't a YouTuber with millions of subscribers, and none of this was scripted. She was just tickled pink about the funny Chewbacca talking mask and spontaneously made a quick video to show her Facebook friends. The whole thing came about as happen-stance, which is unusual for a viral video these days.

As her laughter continues, Candace vehemently states, "I'm such a happy Chewbacca! This is worth every penny!" The paradox here, for those who aren't Star Wars fanatics, is that the tall hairy Wookiee is a serious character, even a spaceship co-pilot, and not a character who laughs hysterically about anything.

So not only does Candace give us genuine unscripted belly laughter, but it is also really funny to see Chewbacca laughing with such joy and delight.

Of course, savvy eBay sellers were watching. Once the video started getting traction and views multiplied exponentially every hour, eBay sellers realized the talking Chewbacca mask was going to be a hot item and went online or to local stores to stock up.

For those lucky sellers who already had the item in stock on eBay, they raised the prices to see what the market would support. As of this writing, here are the eBay stats for the Star Wars talking Chewbacca mask:

  • 360 active listings, 351 new and 9 used
  • 178 active listings are buy it now
  • 209 active listings are auctions
  • Listings available in both United States and United Kingdon
  • 410 sold listings in the last 30 days
  • Highest price of sold mask $499, sold on May 21

The mask is sold at retail stores including Kohl's, Walmart, Target, and Toys R Us, but sold out online. The only hope of finding this joyous mask at this time is to happen upon one in a local retail store, or to buy on eBay or Amazon. While this is a hot commodity right now, eBay sellers offering this item at a high price should be prepared for returns when supply catches up with demand. Once the mask is again available in stores on online, buyers may purchase a cheaper one then do a switcheroo and send the newly purchased mask back to the eBay seller asking for a refund. The eBay guarantee states that sellers must honor returns for 30 days. And as long as the item is in the same condition when returned as when purchased, the seller must honor the return.

So sellers, keep that money in your Paypal account until the return window has closed.

The eBay black market phenomenon happens every so often, when a hot item is part of a viral video. The same situation happened in April of 2015, when a young boy and his grandpa where playing the Pie Face game. The Pie Face Game video has 2 million views, small in comparison to the laughing Chewbacca Mom's 147 million. Jimmy Kimmel later had the game on his late night TV show, and the demand surpassed supply for the game. eBay sellers saw prices over $100 for the $20 game during the 2015 Christmas season.

Savvy eBay sellers watch what's happening on social media and know when to cash in. Just make sure you understand eBay's return policy and guarantee. You may be laughing all the way to the bank.